Big tech firms are laying off employees in unprecedented numbers while doubling down on unattended technology investments, according to recent reports. This has raised speculation among retail analysts of a permanent shift to self-attended retail and hospitality environments.

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The National Retail Federation reported a record-breaking 196.7 million Americans shopped in stores and online from Thanksgiving Day through Cyber Monday, 17 million more shoppers than the same period in 2021, according to an NRF survey conducted by Prosper Insights & Analytics.

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