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The Green SheetGreen Sheet

Wednesday, February 6, 2008

Payments in podcast

TDG-Phenix Inc., a Brentwood, Tenn., services and consulting firm focused on banking, treasury management and payment processing, had its podcast picked up by the world's No. 1 online music store. Apple Inc.'s iTunes, which boasts thousands of free audio and video podcasts, now offers the firm's free podcast at phobos.apple.com/WebObjects/MZStore.woa/wa/view Podcast?id=272307914 .

Podcasts are media files distributed over the Internet, using syndicated feeds. They are suitable for playback on portable media players and personal computers.

TDG's podcast is entitled The TDG-Phenix Podcast. It provides audio encapsulation of news and trends in the banking and payments industries.

Twice a week, TDG produces audio programs and makes them available on its server. The programs are formatted as MP3 files, which can be downloaded or played while viewing the company's Web site, although it is easier to download and play them later.

TDG's podcast is available for subscription through iTunes. As new episodes are added, the iTunes client will automatically download them for subscribers. Audio programs are anywhere from 15 to 25 minutes long. TDG keeps the programs short, so as to ensure that downloads to media players are manageable.

And, depending on how they set up their podcasts, subscribers will receive an e-mail at the end of each week summarizing the topics covered in that week's podcasts, as well as any links to the podcast sponsors for that week.

While podcasts can be downloaded and listened to via computer, an iPod or MP3 player serves the same purpose and makes them portable, too. ITunes is the most prevalent method used to consolidate podcast subscriptions and automate downloads. But other software packages, including Juice, Doppler, Replay Radio and Happy Fish, can also do the job.

Sponsorship opportunities exist for future episodes, so vendors wishing to get an audio message out to a highly qualified listening audience should contact Larry DePalma, Chief Executive Officer of TDG, at 615-373-5486.

According to TDG, creating or sponsoring a podcast is easy. TDG maps out a podcasting strategy and production plan for using its subsidiary, PCubed – Phenix Podcasting Productions. For further information, visit TDG's Web site, www.tdgphenix.com . end of article

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