Tuesday, January 25, 2011
Dollar volume growth in activations for the specialty retail sector was especially hit, showing a negative 1.1 percent in December, after posting a 7.3 percent increase in November, First Data said. In that same period, First Data reported redemption dollar volume growth among specialty retailers declined to a minus 1.5 percent in December, although it stood at a minus .4 percent in November.
Another factor at play that suppressed the December numbers was that consumers purchased more of their holiday gift cards earlier in the holiday season, First Data said.
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