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Monday, March 20, 2023

Green Sheet interviews etika’s Robert Schuijff

A group of tech entrepreneurs founded etika in 2014 because they wanted to make fairer finance accessible to more people globally. From its Australia and the United Kingdom hubs, the company creates lendtech products designed to be global, people-first and financially inclusive, according to etika CEO Robert Schuijff. Following are excerpts from his recent interview with The Green Sheet.

How do etika’s offerings differ from other lendtech products and services?

etika occupies a unique position as both a lender and a proprietary software developer. We are making credit more accessible—and bringing financial inclusion to more consumers and SMEs with fair merchant fees, and no hidden or late fees. When we say no hidden fees, we really mean no hidden fees.

We actively seek out business partners that treat their suppliers, customers, employees and business partners with the same respect and fairness we would.

How does your LendTech complement your technology suite?

We marry innovative in-house tech and lending ability to give a more intuitive and user-design-focused service to both consumers and businesses. Our accessible credit provider platform enables easy technical integration, easy onboarding and seamless customer journeys, both online and offline.

etika has invested heavily in UX design to ensure our solution can fit with online and in-store POS; it has also been carefully designed so that people with limited technological know-how (or access to technology) are not excluded. Its user-friendly interface generates a short and easy online application with an over 95 percent completion rate. etika’s platform is easily integrated into major ecommerce platforms or custom ecommerce software.

What are etika's primary features and benefits?

etika’s powerful in-house platform is built for scale, flexibility and bespoke integration, and delivers positive customer experiences. Acting as both the tech platform developer and credit lender, we can make instant, tailored and more accurate decisions, making finance more accessible to those who need it.
 

The customer simply chooses etika at the checkout and etika takes care of the onboarding process, with a decision in moments. We help consumers make informed purchasing decisions, and we help businesses to manage their budgets and optimize their cash flow.

How do your offering benefit ISOs, agents and sales channel partners?

etika’s platform and infrastructure is all developed in-house—it’s not slowed down by outsourcing key processes to third parties. With full control over its tech, etika creates more actionable data-driven insights and deliver more agility for merchants in onboarding and conversions.

With etika’s agile tech platform, merchants can increase conversions and reduce cart abandonment rates. etika’s platform can be used in any country and any currency, making us an invisible and adaptable payments partner for merchants, and allowing them to give a seamless, consistent finance option to their customers.

As the credit lender, etika takes on credit risk, meaning merchants don’t have to wait for repayments to be made before getting revenues. etika pays the merchant the next business day minus a fair merchant fee.

Is there anything you'd like to add?

Our motto is: ‘People, planet, profit.'

These three principles guide everything we do as a company and reflect our vision of helping to create a balanced financial ecosystem. The name etika actually means ‘ethical’ in several languages, and that’s exactly what it wants to bring to finance: a responsible and fair approach to lending money.

etika is a privately owned and technology-driven company here primarily to make a positive difference in the world of finance. end of article

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