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Friday, July 16, 2021

The Green Sheet interviews Lisa Shipley

Lisa Shipley, chief revenue officer at Talus Pay, is a payments industry leader with more than 25 years of progressive experience in global business, building partnerships and teams across the Americas, Europe and Asia Pacific, and maximizing revenue growth for leading companies, including First Data and Transaction Network Services. Following are highlights from her interview with The Green Sheet.

What differentiates your company from competitors in your space?

I see Talus Pay as a unique "boutique" ISO in the marketplace that is like no other. For starters, Talus Pay salespeople are W-2 employees with full benefits like insurance, 401K plan, etc. And in addition to all their employee benefits, they earn residuals as they build their own book of business under the Talus Pay brand. They sell the accounts, manage the ongoing relationship and have all the infrastructure needed to build a great business along with being part of a great organization.

We repeatedly hear ISOs, agents, ISVs and other merchant services providers say they want and need top-notch service—they want the phones answered by someone they know and trust, who will take care of them and their merchant customers. That's why our employees provide 24/7 customer service, as well as underwriting and deployment for all our hardware and software solutions. Talus Pay is one of only a handful of ISOs that provide in-house, end-to-end support for all operational activities.

What product or service would you like to highlight in this story?

Talus Pay POS is a soup-to-nuts, software-based POS solution that is hardware agnostic. Merchants can utilize this product on any device platform, from a simple tablet up to a sophisticated integrated POS system, installed and supported by Talus Pay. Merchants can start small and grow big all with a single, scalable software solution. Besides payment acceptance, features include payroll, inventory tracking and a gift/loyalty program.

What are the primary benefits and features of this product?

Our customers have told us they don't want to be locked into using a proprietary piece of hardware or a certain processor, so we incorporated these key aspects into our offering. Talus Pay POS meets all market demands while making it easy to sell without locking merchants into long-term commitments with complicated statements that are impossible to reconcile.

What attracted you to Talus Pay and what are near-term plans?

After consulting with Talus Pay for more than seven months, I had a chance to truly see the value proposition, the level of talent within the company and a level of service excellence I had not seen anywhere. Add that to being able to work alongside CEO Kim Fitzsimmons, which made my decision to join the company a no-brainer. Talus Pay is set up for success, and we are resetting the bar relative to the word "service."

What trends do you see in payments and how can the industry leverage them?

I see much more specialization in the market, as SaaS-based companies and ISVs are really becoming relevant. Specializing in key verticals and being able to support them well will determine the companies who will be long-term market players. Long gone are the days of everyone getting the same cookie-cutter solution. Merchants are smarter and are not afraid of technology. They are looking to companies like Talus Pay to provide and then support all the unique solutions they need to run, manage and grow their businesses.

What technologies will play a critical role in the post-pandemic payments landscape?

The pandemic taught us all some valuable lessons. We all had to look at doing business differently and adapt quickly. Brick-and-mortar retailers had to launch ecommerce sales channels with no warning. Many restaurants had to quickly establish takeout and delivery channels driven by online and mobile sales. Adopting new ways of doing business has become the norm.

Merchants now must manage their business on multiple fronts and need a service provider that can help them no matter where or how business happens. Add in the aspect of technology advancing more rapidly than ever before and the surge in contactless adoption; there's certain to be big opportunity for new POS hardware and e-wallet solutions. Whenever there's a technology shift, it rains opportunity. end of article

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