KERV ecommerce enriches video streams

KERV Interactive, a technology company specializing in IR-driven interactive video, launched a new product designed to facilitate in-video checkouts. The AI-driven solution enables viewers to browse and pay for items without ever leaving a video. The ecommerce and video integration supports all payment methods, including Apple Pay, Google Pay, PayPal and major card brands, according to Marika Roque, chief operations officer at KERV Interactive.

Roque noted that in-video purchasing can increase conversion rates by driving impulse shopping opportunities. “KERV’s tech is already associated to increases in sales, ROI, and other granular performance," she said. "And now this in-video purchasing and transaction feature will further enhance this value to both consumers and publishers alike.”

In addition, KERV's AI-driven user experience enables merchants to expand points of interaction by deploying and distributing payments-enabled video, Roque explained. She added that KERV uses precise pixel technology to power the enhanced video shopping solution.

Viral video growth

Statista reported in December 2020 that 232 million U.S. consumers streamed or downloaded video files on connected and mobile devices, placing current video consumption at an average of 16 minutes per day. Media outlets were quick to notice the surge, including 3PlayMedia, which reported the following "5 Live Stream Video Statistics" in an Oct. 28, 2020, post by blogger AJ Beltist:

1. Video live streaming increased by 99 percent in 2020.

2. The video streaming industry will be worth $184 billion by 2027.

3. 67 percent of live viewers will likely buy a ticket to an event.

4. 80 percent of viewers prefer live videos to blog posts.

5. More than 50 percent of students have attended school virtually in the fall of 2020.

"According to a roundup of data from Twitch, YouTube, Facebook, and Mixer by Daily Esports, there has been a 99% year-over-year growth in hours of live stream video watched between April 2019 and April 2020," Beltis wrote. "Given that this data was compiled just a month after nationwide school and workplace closings went into effect, it's safe to assume this growth has steadily increased throughout 2020. 

Statistics demonstrate that live video streaming was trending prior to the pandemic, and demand shows no signs of abating, Beltis noted.

Leverage video assets

As video consumption continues to scale, KERV can help merchants and brands transform video assets into interactive storefronts by using high-definition pixels to deliver targeted offers to captive audiences. Shoppable information delivered by interactive 1o Shop technology improves viewer engagement and is proven to be more effective than QR scans, the company stated.

The Austin, Texas-based company's 1o Shop technology is designed to transform content into points of sale. The patented technology can help companies and video production studios create new touchpoints across digital channels to amplify product messaging and extend brand reach, KERV noted, adding that 1o Shop technology uses machine learning and AI to recognize a video object's depth and dimension and create an immersive, interactive shopping experience.

KERV Interactive won a 2020 Digiday Modern Retail Award for “Best Use of Video” for its work with Zulily, a U.S. ecommerce merchant that sells apparel, footwear, toys and home products. It was also a finalist in the “Best ECommerce Experience” category.

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