Tuesday, October 13, 2020
“Jeff is a seasoned payment professional with a proven track record of building partnerships and driving impressive growth,” Hogan said in a statement. “We are confident his presence will further strengthen our position as an industry leader.”
Fortney thanked Hogan and Signature Payments for the opportunity. “Signature Payments has the tools and technology Partners need to be successful,” he said. “I look forward to creating new opportunities for our independent Agents and ISOs.”
As a former Street Smarts columnist and long-time contributing writer at payments industry publications, including The Green Sheet, Fortney is frequently quoted by payments executives and journalists. His final Street Smarts column, titled “Don your brown shoes and differentiate yourself,” in Issue 13:03:01 of The Green Sheet, epitomizes his sage advice and no-nonsense writing style.
“Being different does not mean chasing the next best product offering or the next new piece of legislation and the opportunity it provides,” Fortney wrote. “Being different is truly knowing your market and knowing what really concerns and ails its constituents. If you know your market well, you will most likely find that your merchants' greatest pain is not price. If you address the true underlying pain, you may not even need to lower the merchant's costs.”
As he reflected on his more than 25 years in the payments industry, Fortney said he was attracted to Signature Payments, where he will cultivate partnerships and drive long-term strategic growth. Throughout its 20-year history, the company has continuously innovated and is well-positioned to meet the changing requirements of the post-COVID world, he stated, because where we are going will be different than where we were before.
“The pandemic has changed consumer buying styles,” Fortney said. “I’ve written about this in my blogs and in countless emails to my ISOs for a good three months. We're seeing a watershed event that is global in nature. We haven't had one since World War II. Signature has all the products and services in place, such as loyalty, automation, hosted payments pages to align with these evolving requirements.”
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