Friday, June 19, 2020
Called GS ConnexHub, the innovative suite of services is designed to help payments industry service providers create impactful marketing campaigns. It includes explainer videos, virtual summits, video podcast and thought leadership series, mini-courses and Mastermind groups, according to Konstantinos Papakonstantinou, CEO at Board Studios. He added that The Green Sheet’s partners who have tried the service have been surprised by the speed, simplicity and affordability of the process.
“Video does not have to be expensive and there are ways to make it a no-brainer,” Papakonstantinou said. “As a business-first agency, we constantly come up with new ideas to help clients grow and stay ahead of their competitors with one-of-a-kind offerings that are streamlined and cost effective.”
Danni Thorpe, vice president, media relations at The Green Sheet, noted that even before COVID-19 brought video platforms to the forefront in a new way, more and more clients had been asking her for video services, and she can see why. “When our partners share their videos on social media, they get thousands of views and shares compared to the hundreds they were getting with plain text copy," she said.
Recent studies indicate that video outperforms other media, and visitors spend more time viewing videos than reading traditional blog posts and sponsored copy, which drives better click-through and website conversion rates, Papakonstantinou stated. Today’s technologies make it easy to measure effectiveness, real-time customer engagement and ROI. Video also improves Google search and ad ratings by enticing people to spend more time and stay engaged for longer periods of time, he added.
“Financial service providers use video for awareness, engagement, and conversions,” Papakonstantinou said. “To achieve this, they need an agency with industry knowledge as a trusted guide. Our free half-hour consultation can help them assess if video is right for them.”
Kate Gillespie, CEO at The Green Sheet, emphasized the synergy that makes this partnership work so well. “Board Studios and The Green Sheet have the same goal: to make you shine and take on as much of the burden as possible,” she said. “I’m excited to be part of this journey with Board Studios and our partners.”
To set up a free half-hour consultation, including tips on how to optimize your video content marketing, contact Danni Thorpe directly at daniellet@greensheet.com. For additional information about GS ConnexHub, visit www.greensheet.com/video.php 
The Green Sheet Inc. is now a proud affiliate of Bankcard Life, a premier community that provides industry-leading training and resources for payment professionals. Click here for more information.
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