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The Green SheetGreen Sheet

Friday, March 6, 2020

The Green Sheet promotes Thorpe to VP, Media Relations

The Green Sheet Inc., a leading online resource and payments industry trade publication, has tapped marketing executive Danielle “Danni” Thorpe to lead a series of marketing programs across all media touchpoints and print and digital channels. The promotion is effective immediately, according to Kathleen “Kate” Gillespie, CEO at The Green Sheet.

“I have worked with Danni for more than 20 years,” Gillespie stated. “She’s an energetic, innovative thinker who has designed and developed one-of-a-kind promotions for our partners.”

“Danni’s pioneering work has broadened our participation in social media and video content marketing,” added Dale Laszig, senior staff writer and content development specialist at The Green Sheet. “I am excited to see how our new digital capabilities will enrich our partner relationships and add value for our readers and subscribers.”

Transformative journey

Established in 1983 as an eight-page newsletter, The Green Sheet is now an ample 56-page semimonthly magazine and seminal source of timely, bias-free news, education, inspiration and actionable advice for the rapidly expanding financial services market. In addition to the basics, The Green Sheet provides up-to-date information on numerous products and services that work in tandem with payment processing to enhance merchants’ bottom lines.

Thorpe played a pivotal role in redesigning The Green Sheet’s website, which is now optimized for mobile. The new site includes the Merchant Sales Podcast Series, coproduced by Patti Murphy, senior editor at The Green Sheet and James Shepherd, CEO at CCSalesPro, and It’s Showtime, an online resource and calendar designed to highlight payments industry conferences.

“I’ve enjoyed my more than 22 years with The Green Sheet and the many wonderful partners and friends I’ve met along the way,” Thorpe said. “This is a challenging, fast-moving industry that inspires me every day. I am honored to help fulfill The Green Sheet’s mission of empowering and connecting payments industry professionals.”

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The Green Sheet Inc. is now a proud affiliate of Bankcard Life, a premier community that provides industry-leading training and resources for payment professionals. Click here for more information.

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