Friday, June 12, 2015
Pichai stated that Android Pay was purpose-built using Google’s three core principles: simplicity, security and choice. Google Vice President of Product Management Ariel Bardin expanded on these themes. Bardin said simplicity enables loyalty, gift cards and coupons to coexist in a single tap, and a payment transaction to be made simply by unlocking the phone and placing it near the POS; security is achieved through strategic partnerships with payment networks to adopt tokenization “so we don’t have to store information on the phone.”
Choice refers to a culture of openness and innovation that led to Google’s development of a new application programming interface (API) layer that gives third-party app developers access to “the same resources that we use to power tap-and-pay,” Bardin said, adding that this enablement and open source development environment means consumers can use the Android Pay native app or any approved partner apps to tap and pay with Android devices.
Pichai noted the following contributing factors that are helping Android Pay and mobile commerce take hold:
Brian Day, Director of Digital Strategy at The Members Group, a Des Moines, Iowa-based consultancy, anticipates the Android Pay rollout will lead to wider adoption of mobile banking. “With Google’s confirmation of Android Pay as an open API, the market became even more exciting,” he said. “An open API, unlike a proprietary API, paves the way for more developers to build payments functionality into their own apps, including mobile banking apps. TMG has long contended the market winners in digital banking will be those that combine banking and payments functionality.”
Deborah Baxley, Principal at Capgemini, a multinational management consulting corporation headquartered in Paris, is also optimistic about Android Pay's prospects. “I believe that adoption of Android Pay will be brisk since there will be so many devices that can use it and since the number of contactless and near field communication POS readers are growing so rapidly,” she said. “The user experience for Android Pay appears to be nearly as seamless as with Apple Pay.” She also noted that Google’s Soft Card acquisition gives Android Pay marketing and loyalty features not yet available in Apple Pay.
Visa Inc. is also on board. "With so many people using Android devices and a passionate developer community, we couldn’t be more excited to have Google as a partner in our program launch,” said Jim McCarthy, Executive Vice President of Innovation and Strategic Partnerships at Visa.
Bardin noted that strategic partnerships are driving the hotly anticipated launch of Android Pay. Here are some examples:
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