Tuesday, December 24, 2013
The December 2013 online survey of 400 millennials (individuals roughly aged between 18 and 28 years old), Blackhawk found that 89 percent of them want to receive gift cards during the holiday season, while 73 percent prefer receiving a gift card from a favorite store as opposed to receiving a specific holiday gift.
Additional metrics from the survey showed that millennials:
An infographic of the survey can be found at www.blackhawknetwork.com/millenials .
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