Thursday, June 20, 2013
The Oklahoma City, Okla.-based Retail Gift Card Association released a consumer gift card attitudes survey that reported consumer confidence in gift cards continues unabated. The survey of over 1,000 consumers said that 71.3 percent of respondents feel very satisfied when they receive gift cards and 91.4 percent said they plan to give one to three retail gift cards as gifts in the next three months.
The RGCA research also reveals that consumers maintain a commonsense approach to how they use gift cards. Only 30.6 percent of survey respondents would purchase something with gift cards they would not normally buy, the RGCA said. "The rest, 69.4 percent, said they would spend the gift card on something they needed, or put it toward a larger purchase," the association added.
Additionally, the RGCA found that:
RGCA Executive Director Rebekka Rea believes the survey results speak to the gift card industry's ability to meet the challenge of keeping gift cards relevant for consumers. "This survey shows that gift card[s] continue to evolve in terms of their utility for many gifting occasions and they continue to be coveted by recipients," she said.
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