Thursday, June 20, 2013
The RGCA research also reveals that consumers maintain a commonsense approach to how they use gift cards. Only 30.6 percent of survey respondents would purchase something with gift cards they would not normally buy, the RGCA said. "The rest, 69.4 percent, said they would spend the gift card on something they needed, or put it toward a larger purchase," the association added.
Additionally, the RGCA found that:
RGCA Executive Director Rebekka Rea believes the survey results speak to the gift card industry's ability to meet the challenge of keeping gift cards relevant for consumers. "This survey shows that gift card[s] continue to evolve in terms of their utility for many gifting occasions and they continue to be coveted by recipients," she said.
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