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Cardlytics, Payfare launch rewards program

Tuesday, January 25, 2022 — 16:06:48 (EST)

TORONTO--(BUSINESS WIRE)--Payfare Inc. (TSX: PAY), a leading fintech powering instant payout and digital banking solutions for the gig workforce, today announced a new rewards program powered by Cardlytics (NASDAQ: CDLX). Payfare cardholders can now earn cash back when they shop thousands of local and national brands.

“Payfare has already proven to be an integral partner to these entrepreneurs by powering instant payout. Adding the Cardlytics cash back rewards program will further drive loyalty while also putting cash back in the hands of their cardholders.”

“Driving loyalty and financial empowerment is critical for the growing global gig economy that relies on instant access to their earnings,” said Marco Margiotta, CEO and Founding Partner of Payfare. “Our partnership with Cardlytics will enable gig workers to earn even more, with relevant cash back rewards on the things they need and regularly spend money on to be successful entrepreneurs.”

“We are excited to partner with Payfare to bring our rewarding offers to the members of the thriving gig economy,” said Farrell Hudzik, EVP, Financial Institutions, Cardlytics. “Payfare has already proven to be an integral partner to these entrepreneurs by powering instant payout. Adding the Cardlytics cash back rewards program will further drive loyalty while also putting cash back in the hands of their cardholders.”

The global pandemic has created a surge in on-demand products and services, demonstrating the essential nature of the gig economy, and helping to underscore the importance of this type of support. This new integration marks the latest expansion of Payfare’s solution, furthering its mission to support financial health for the growing, global gig workforce.

About Payfare

Payfare is a global financial technology company powering digital banking and instant payout solutions for today’s gig workforce. Payfare partners with leading platforms and marketplaces, such as Uber, Lyft and DoorDash, to provide financial health for their workforce.

About Cardlytics

Cardlytics (NASDAQ: CDLX) is a digital advertising platform. We partner with financial institutions to run their banking rewards programs that promote customer loyalty and deepen banking relationships. In turn, we have a secure view into where and when consumers are spending their money. We use these insights to help marketers identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in London, New York, Los Angeles, San Francisco, Austin and Visakhapatnam. Learn more at www.cardlytics.com.

The Green Sheet Inc. is now a proud affiliate of Bankcard Life, a premier community that provides industry-leading training and resources for payment professionals. Click here for more information: bankcardlife.com?orid=33533&opid=1 .

Source: Company press release. end of article

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