News from the Wire

Newest Pay By Touch Retailer Green Hills Launches Groundbreaking Finger-Accessed Loyalty and Payments Program

Tuesday, October 18, 2005 — 12:06:34 (EDT)

SAN FRANCISCO, Oct. 18 -- Pay By Touch and Green Hills today%%Nannounced an upcoming implementation of the Pay By Touch biometrics payment%%Nsystem with an enhanced loyalty functionality. The first of its kind payment-%%Nplus-loyalty program, called SmartShop powered by Pay By Touch, uses a simple%%Nfinger scan not only to pay but also to access customized coupons, promotions%%Nand rewards from an in-store kiosk. Customers can also receive these benefits%%Nvia email or from a personalized web page. Green Hills is located in%%NSyracuse, New York.%%N The new SmartShop offering comes as a result of the companies' recent%%Nagreement to integrate the Pay By Touch consumer biometric payment service%%Nwith Green Hills' stellar loyalty program -- for which it is known throughout%%Nthe industry.%%N "The ability to access rewards and discounts with the touch of a finger in%%Naddition to our already secure and convenient payment solution enhances our%%Npromise of convenience for our members," said John Rogers, founder, chairman,%%Nand CEO of Pay By Touch. "Green Hills' historic commitment to customer%%Nservice makes them a perfect partner to launch this new, enhanced Pay By Touch%%Nproduct."%%N Unlike traditional loyalty programs that attempt to shift shoppers' brand%%Nchoices with offers and discounts, Green Hills finger-activated Smartshop%%Nsystem offers its shoppers discounts on the things they actually buy.%%N "Our business strategy has always been based on the premise that customer%%Nservice is the best way to retain customers and drive business," said Gary%%NHawkins, CEO of Green Hills. "With Smartshop powered by Pay By Touch, Green%%NHills' shoppers can expect to save on the things they actually buy, plus get%%Nthrough checkout with increased speed, ease, and security. "%%N To use SmartShop, Green Hills shoppers simply scan their fingers at%%Nconvenient kiosks throughout the store to receive customized shopping lists%%Nand individualized specials. At the point of sale, shoppers can pay for%%Ngroceries with a quick finger scan that automatically links to their financial%%Naccounts and SmartShop points. The quick sign up process and access to%%Nindividualized rewards can also be accessed from home at www.greenhills.com.%%N Key Features and Benefits of the Pay By Touch/Green Hills Alliance:%%N%%N -- Available at no cost: Smart Shop, powered by Pay By Touch, is%%N always free to the shoppers, and there are no hidden fees.%%N -- Protects Financial Records: Only enrolled members are authorized to%%N access financial accounts.%%N -- Not a fingerprint: Pay By Touch does not use fingerprints, but%%N instead captures 40 unique data which cannot be reverse-engineered%%N into a fingerprint.%%N -- Secure and private: All personal and financial account information%%N is encrypted and stored at secure IBM data centers. Neither Green%%N Hills nor Pay By Touch will ever sell personal information to third%%N parties.%%N -- Enroll once, pay anywhere: Once signed up, shoppers can use their%%N fingers to pay at any Pay By Touch merchant across the country.%%N%%N About Pay By Touch%%N Pay By Touch is a biometric payment product free to consumers that allows%%Nshoppers to quickly and securely pay for purchases or cash checks using a%%Nfinger scan linked to their personal identification information, financial%%Naccounts, and loyalty programs. The privately-held company offers retailers a%%Ncomplete payment solution, from front-end biometric authentication, age%%Nverification, and check cashing to payment processing merchant services for%%NACH, debit card, and credit card transactions. Pay By Touch is the only%%Ncompany that has more than two-dozen U.S. issued patents covering biometric%%Ntransactions. For additional information, visit www.paybytouch.com.%%N%%N About Green Hills%%N Founded in 1930's as a roadside farm stand on Route 80 in South Onondaga,%%NGreen Hills has evolved into an independent, high-volume supermarket located%%Nin Syracuse, New York. Inc. Magazine recently referred to Green Hills as, "the%%Nbest little grocery store in America," recognition due in large part to its%%Nsuccessful use of customer information. In addition to being a successful%%Noperation in its own right, Green Hills serves as a testing laboratory for%%Nburgeoning technologies and marketing insights that further the development of%%Ntrue one-to-one marketing in a mass retail environment. For additional%%Ninformation, visit www.greenhills.com .%%N%%NSource: Company Press Release

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Source: Company press release.