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Wednesday, January 23, 2013 — 11:10:44 (CST)

Alliance Data inks deal with Amex Bank of Canada

Dallas, Jan. 23, 2013 -- Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced that its Canadian loyalty business renewed a multi-year agreement with Amex Bank of Canada, a wholly owned subsidiary of American Express Travel Related Services Company, Inc., the largest operating unit of the American Express Company (NYSE: AXP), as a sponsor in the AIR MILES Reward Program.

A sponsor since 1997, Amex Bank of Canada continues to maintain a co-exclusive agreement to offer its Canadian customers and AIR MILES® Collectors a portfolio of American Express Credit Cards including, the American Express®* AIR MILES® Platinum Credit Card, the American Express®* AIR MILES® Credit Card, the American Express®* AIR MILES® Platinum Business Card, and the American Express®* AIR MILES® Gold Business Card. Terms of the agreement were not released.

A top-five AIR MILES® sponsor, the American Express AIR MILES Platinum Credit Card was recently chosen as Canada's 2012 Choice for Travel Points Credit Card (with annual fee) while the American Express AIR MILES Credit Card was selected as Canada's 2012 Choice for Travel Points Credit Card (with no annual fee) in the second annual RewardsCanada.ca Top Travel Rewards Credit Cards rankings. The rankings are a result of a 30-day voting period in September and October 2012, where more than 3,300 Canadians voted for their favorite cards in 5 different categories. American Express Cards were ranked number one in four out of five categories.

"The strategically-important partnership, and specifically the co-branded credit card products that we have with Amex Bank of Canada, have been influential in growing our collector penetration rate in the very competitive Canadian credit card marketplace," said Bryan Pearson, president of LoyaltyOne, owner and operator of the AIR MILES Reward Program. "We anticipate continued reward mile issuance growth moving forward as we focus on creating and delivering premium value for both existing and new card members, whether that be through cards in our existing portfolio or new, innovative American Express credit card products of exceptional value in the future."

"Our partnership with AIR MILES has been a key driver for our business for more than a decade, and we are excited to continue this relationship into the future," said Howard Grosfield, president and chief executive officer of American Express Canada. "Our customers highly value the AIR MILES card products we offer and we look forward to building on the strength of the partnership."

About American Express Canada

American Express in Canada operates as Amex Bank of Canada and Amex Canada Inc. Both are wholly owned subsidiaries of the New York based American Express Travel Related Services Company, Inc., the largest operating unit of the American Express Company. American Express opened its first offices in Toronto and Hamilton in 1853 and now employs 3,700 Canadians coast-to-coast. For more information, visit AmericanExpress.ca or connect with us at Facebook.com/AmericanExpressCanada.

About LoyaltyOne

LoyaltyOne is a global leader in the design and implementation of coalition loyalty programs, customer analytics and loyalty services for Fortune 1000 clients around the world. LoyaltyOne's unparalleled track record delivering sustained business performance improvement for clients stems from its unique combination of hands-on practitioner experience and continuous thought leadership. LoyaltyOne has over 20 years history leveraging data-driven insights to develop and operate some of the world's most effective loyalty programs and customer-centric solutions. These include the AIR MILES Reward Program, North America's premier coalition loyalty program and a working partnership with Latin America's leading coalition program, dotz. LoyaltyOne is also the equity partner of Direxions, a loyalty pioneer headquartered in India and the owner of COLLOQUY, a group dedicated to research, publishing and education for the global loyalty industry. LoyaltyOne is an Alliance Data company. For more information, visit www.loyalty.com .

About Alliance Data

Alliance Data® (NYSE: ADS) and its combined businesses is North America's largest and most comprehensive provider of transaction-based, data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today's most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and other emerging technologies. Headquartered in Dallas, Alliance Data and its three businesses employ approximately 11,000 associates at more than 70 locations worldwide.

Alliance Data consists of three businesses: Alliance Data Retail Services, a leading provider of marketing-driven credit solutions; Epsilon®, a leading provider of multichannel, data-driven technologies and marketing services; and LoyaltyOne®, which owns and operates the AIR MILES® Reward Program, Canada's premier coalition loyalty program. For more information about the company, visit our web site, www.AllianceData.com , or you can follow us on Twitter at www.Twitter.com/AllianceData .

Source: Company press release.

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