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Tuesday, March 13, 2018 — 12:35:18 (EDT)

Tipsy Elves selects Mi9 Retail platform

Miami, March 13, 2018 -- Mi9 Retail, a leading provider of omni-channel retail software, is pleased to announce that Tipsy Elves has chosen Mi9 e-Commerce to run its online business. Mi9 e-Commerce is a complete cloud-based solution for e-commerce including order management, content management, customer relationship management, and more.

Tipsy Elves is a holiday-themed apparel company. It sells holiday sweaters and other holiday-themed novelty items through its website and other online vendors, and donates part of each sale to charity. In December 2013, the company founders appeared on the US television show Shark Tank and received $100,000 in funding to help the company move into the retail market.

After years of struggling to get the most out of their Magento system, Tipsy Elves immediately saw the value of the ease of use and robust functionality that Mi9 e-Commerce offered out of the box. Tipsy Elves was previously using more than 15 plug-ins to run their site with Magento. Mi9 e-Commerce will drastically reduce this number with features such as returns management, product reviews, and abandoned cart retargeting, all available within the Mi9 platform.

Tipsy Elves attributes much of their online success to their organic search performance and so being able to maintain SEO equity played a large role in their decision. "While platforms like Shopify would force us to conform our URLs to a specific format, the Mi9 e-Commerce tools for technical SEO will enable us to maintain our current SEO structure and keep the strong search engine performance we've worked for years to achieve," commented Evan Mendelsohn, Co-Founder of Tipsy Elves.

"Seasonal companies face a unique set of challenges because the majority of sales occur during a short time period," said Neil Moses, CEO of Mi9 Retail. "Tipsy Elves not only needs technology they can trust to perform, but also a technology partner they can count on to help them succeed. We are happy to be that partner for a fun company that people love, and we are excited to help Tipsy Elves increase customer engagement and boost their conversion rates."

About Tipsy Elves
At Tipsy Elves our mission is simple: We make the most outrageous clothes known to mankind in order to make your life more fun. Sounds like a big undertaking, but we've been doing it one legendary collection at a time. Along the way we've reinvented ugly Christmas sweaters, launched a patriotic collection that Honest Abe would honestly love, and engineered ski suits so bright the sun won't stare directly at them. Visit https://www.tipsyelves.com to learn more.

About Mi9 Retail
Mi9 Retail is passionate about helping retailers create great experiences for their customers – online, in-store, and on any device. We know that great retail experiences happen when optimized inventory management intersects perfectly with well-executed customer engagement strategies to deliver higher customer loyalty, better margins, and a more engaged workforce. Our solutions for merchandise management, digital commerce, and store operations are used by leading retailers across the globe. The company is headquartered in Miami, FL, with operations in North America, Europe, and Asia. Visit www.mi9retail.com to learn more.

Source: Company press release.

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