Newark, N.J., Sept. 22, 2014 -- Rob Lawson, COO of IDT Messaging highlighted some key gaps the industry is facing at this year's Capacity North America. IDT Corporation (NYSE: IDT), is a leading supplier of wholesale voice and payment services to telecommunications providers around the world, as well as an innovative white label OTT messaging service that combines IP and SMS messaging.
In recent years carriers have had to adapt to the changing market to survive, with global bandwidth consumption increasingly being driven by the content and application ecosystem, and emerging technologies disrupting and revolutionizing carrier business models and networks. In his presentation Rob Lawson, COO of IDT messaging discussed the challenges that are provoking the need for continued market evolution by mobile operators, and ways that traditional messaging can now be monetized and open new revenue streams to stay ahead of the growing number of OTT applications.
Lawson, discussed the dramatic user transition from traditional SMS text messages to a multitude of OTT messaging brands and technologies such as WhatsApp, WeChat, Line and KakaoTalk and the geographical differences for each brand. Using the latest industry research he demonstrated how mobile operators need to act now if they are to stay ahead of the OTT curve and adapt their traditional SMS offering to provide a more robust experience and create an additional revenue stream from their messaging service.
"Mobile operators continue to lose customers and revenues to OTT messaging services. According to research carried out by Deloitte we are seeing in excess of an estimated 50 billion messages being sent daily on OTT chat apps - more than double the estimated 20 billion SMS messages." said Rob Lawson, COO of IDT Messaging. "By using a white label service such as IDT messaging mobile operators can get back in the game by providing a more robust experience that integrates IP messaging and SMS, thus outperforming both OTT and SMS competitors."
IDT Messaging has a unique offering to the messaging market and includes ‘MagicWords' a technology which dynamically analyzes the context of a conversation and adds links to particular words to supplement and enhance the conversation. ‘MagicWords' brings content discovery and distribution back into the operator domain while creating mobile advertising and monetization opportunities. Additional features of IDT Messaging include IP messaging as well as accessibility to Cloud storage of contacts, messages and media. The messaging service also hosts group conversations, video and photo sharing, location sharing as well as SMS integration & connectivity.
About IDT
IDT Corporation (NYSE: IDT), through its IDT Telecom division, provides retail telecommunications and payment services to help immigrants and the under-banked to conveniently and inexpensively communicate and share resources around the world. IDT Telecom's wholesale business is a leading global carrier of international long distance voice calls. IDT also holds majority interests in two early-stage technology companies focused on high growth industries: Zedge (www.zedge.net ), a mobile content discovery and acquisition platform, includes one of the most popular Apps for Android and iOS; Fabrix Systems (www.fabrixsystems.com ), a cloud based scale out storage and computing platform, provides a scalable solution optimized for media and big data processing and delivery. For more information, visit www.idt.net .
About Capacity North America - www.capacityconferences.com/Capacity-North-America.html
The Green Sheet Inc. is now a proud affiliate of Bankcard Life, a premier community that provides industry-leading training and resources for payment professionals. Click here for more information: bankcardlife.com?orid=33533&opid=1 .
Source: Company press release.
Quisitive agrees to sell BankCard USA to BUSA Acquisition Co.
Input 1 unveils platform features to drive visibility, growth
Brazil 2024 gift, incentive card market report released
Demand for youth banking high for Gen Z, Alpha children
MoneyGram partners with fintech app barraq
Alchemy Pay invests in UK fintech LaPay
Bloxcross, GoDirectPay release mobile app
Silverlake partners with Nagad in Bangladesh