TenderCard, Giftango team for virtual gift cards
East Falmouth, Mass., April 12, 2010 -- TenderCard announced today that they have partnered with Giftango to offer gift cards digitally via email and to mobile phones. This partnership extends the benefits of virtual gift cards to all of TenderCard’s clients.
Merchants have been selling gift cards from their websites for years. With Giftango’s breakthrough of instantly delivering those cards to the recipient’s email address or mobile phone, the process is now even more efficient and cost effective. Though relatively new, the “virtual gift card” is being selected by more than seven out of ten online shoppers when the option is available.
“Giftango’s solution allows us to extend the TenderCard platform into mobile and email delivery immediately and at a price point that makes sense for our clients,” said Aaron Sorgman, CEO of TenderCard. “We pride ourselves on providing innovative methods for our merchants to increase revenue and market share, this partnership with Giftango is another great way to do just that!”
As a kickoff to the partnership, TenderCard is sponsoring Giftango setup for existing clients through the end of July 2010.
To redeem a virtual gift card, recipients show the gift card from their phone or present a printed version of the card that was delivered to their email. Thanks to Giftango’s integration with the TenderCard platform, the merchant is able to accept the virtual gift cards at the point of sale without any changes to hardware or software.
“We are excited to give regional and single store merchants the same capabilities we provide for many National brands. Our partnership with TenderCard opens new doors for a large cross section of merchants.” David Nelsen, Giftango CEO.
Half of consumers who purchase a gift card, plan to use it or give it away the same week. Instant delivery gives merchants the ability to compete for last minute purchases 24/7 from their website. In addition to increased sales, merchants benefit from cost savings thanks to the elimination of plastic, postage, packaging and employee time from the gift card delivery process.
About TenderCard
Started in 1997, TenderCard has grown from a pioneer in the stored value industry to an industry leader with over 1,000 ISO relationships representing more than 50,000 merchants. For more information about our suite of gift and loyalty card programs, visit www.tendercard.net .
About Giftango
Giftango, founded in 2005, helps merchants sell their own gift cards from their own website and deliver the gift cards via email and to smart phones. A Giftango virtual gift card works at the point of sale like a plastic card as a result of Giftango’s integration with the merchants Gift Card Processors. The Giftango Turnkey solution allows a small to mid-sized business to begin selling virtual gift cards from their website in a matter of days. Visit Giftango at www.giftango.com .
Source: Company press release.