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Breaking News

Updated: Friday, November 28, 2014

The new black: Saturday and Monday

Black Friday, an annual endurance test for consumers and a key performance indicator for retailers, has been getting a digital makeover. In the always-on, always-connected world, the actual day of the event is no longer as important as Black Friday’s brand identity and spirit. In 2014, many deep discounts already took place across America weeks ahead of Thanksgiving and the Friday directly following it.

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