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Breaking News

Updated: Thursday, July 2, 2015

Retail gift cards gain

Good news on the prepaid card front: retailer gift cards, after losing ground in 2013, rebounded in 2014. The total of dollars loaded onto retail gift cards grew 9 percent last year, according to a new report from Mercator Advisory Group
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"Closed-loop gift cards continue to be popular for retailers and their customers," said Ben Jackson, Director of Prepaid at Mercator Advisory Group, and author of the report, Retail Gift Card Trends in the United States: 2014 in Review. "Despite downward pressure in 2013, the market rebounded last year, and customers showed their affinity for closed loop prepaid cards."

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