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Friday, April 29, 2016

World banks play digital catch-up

A joint study on global banking trends by the consultancies Capgemini and Efma found financial institutions are adopting digital technologies to attract, retain and upsell bank customers. The World Banking Report, published in April 2016, is based on surveys of 16,000 customers in 32 countries.

Nearly two-thirds of the world's consumers are using fintech solutions in lieu of banks, posing the threat of bank disintermediation and making it imperative for banks to communicate with customers in mobile and online channels, the report stated.

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