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Wednesday, March 21, 2018

Instant financing gains online support

An online ecommerce survey conducted by Klarna Inc. revealed that 64 percent of U.S. retailers polled consider online financing through their stores an important component for driving new and increased sales online. Forty-six percent indicated this option would decrease cart abandonment, which remains a major challenge for online merchants today.

"Instant financing is clearly recognized by online merchants as a means to attract consumers by providing additional freedom, flexibility and buying power," said Klarna North America CEO Jim Lofgren. "The speed and simplicity with which consumers can apply and be approved for instant financing is widely believed to convert more sales."

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