eStamps
When the U.S.
Postal service came out with self-adhesive stamps, we thought we'd
died and gone to heaven. No more licking! They've taken it a step
further and now your postal needs can be taken care of with
clicking!
The U.S. Postal
Service and two independent companies recently debuted "PC postage,"
a product that allows consumers to print postage from their PC.
"There's no licking, no sticking," said Pam Gibert, Postal Service
vice president of retail. "Just clicking."
What is
It?
The Postal Service
has been trying out Internet stamps in test markets since March 1998,
using products developed by four private companies. The final product
is a two-dimensional digital bar-coding, called an Information Based
Indicia, that shows the postage amount, rate, date, and the town and
ZIP code of the sender.
Also included in
the bar-coding are the customer identification number, the amount of
postage left in the account, and a tamper-resistant certification
number that will be scanned by post office computers to guard against
illegal use. According to Gibert, "Each indicia is unique. Therefore,
any duplicates will be detected and handled swiftly."
Who Offers
It?
Stamps.com of
Santa Monica, CA and E-Stamp Corp. of San Mateo, CA, now offer the
computerized postage and Neopost, Inc. of CA and Pitney Bowes of CT
will offer the products later this year.
How to Use
It
If you have a
printer (laser or inkjet) you can print your own stamps. You just
visit any of the companies' Web sites, register, and download any
required software. Some companies offer the software free, while
others require a fee.
For $50, E-Stamp
customers can purchase a module, called an "electronic vault," which
is plugged into a computer's printer port. After the hookup, the
consumer sets up an account and downloads the postage, which is
stored in the vault.
With Stamps.com
consumers won't have to install any additional hardware. Instead,
they'll need to access the company's Web site, download free
software, and open a print account. However, customers will have to
go to the company's Web site each time they need postage.
How to Pay For
It
Fees for the
services range from approximately $2 per month to $20 per month,
excluding the postage. Payment can be made by credit card, debit
card, or direct debit.
The new service is
being marketed to small businesses and home office users so, if you
operate a home business, this could be for you. But, keep in mind
that for now, the stamps cannot be printed with a Macintosh computer
and they can only be used on first-class, priority, or express mail
sent within the U.S. For an online demo of the new stamps, access
http://www.stamps.com.
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Copyright © The Green
Sheet, Inc., 1999. All rights reserved.
First Published November 1,
1999