Letters to
the Editor:
Paul:
The insight,
objectivity, and honesty of your publication continue to impress me.
Thank you for the continued help in sorting out this maze in the
financial industry.
Lester H.
Keepper
LHK Quality
Associates LTD.
Lester:
Wow! I'm not sure
what you just read, but I am very happy that you shared your
thoughts. Thanks!
Good
Selling!
Paul H.
Green,
Editor-In-Chief
To the
editor:
In latest edition
of The Green Sheet, in the letters to the editor, you refer to our
company as a great processor for Internet businesses. Thank you for
the passing of our name, however our name is E-Commerce Exchange, not
E-Commerce Solutions.
Thanks for your
correction of this matter.
Sincerely,
Darrin
Ginsberg,
CEO
E-Commerce
Exchange
Darrin:
I am very sorry
for the mistake.
Paul
Dear
Paul:
My company, Card
Payment Systems (CPS), has been a long-standing advertiser in The
Green Sheet. I had asked a question of one of your associates, Alex
Horvath, on how CPS can have a small PR piece published in The Green
Sheet publication. It was over four (4) months ago that we submitted
an article to The Green Sheet talking about my company's well
controlled dramatic [growth] in a 2 1/2 year time span to
become the 45th-largest merchant acquirer in the country with close
to 20,000 merchants, $1.5 billion in bankcard processing, and
becoming one of the largest EBT providers in the U.S.
I have been
looking for our press release "every issue" for over 4 months and it
never shows up. Our contact at The Green Sheet has been telling us
that it should be in a couple of weeks, but it is up to the editor
Paul Green as to when it would appear. It seems that other merchant
processing companies and many of which "do not have good reputations"
in the marketplace have articles printed pretty readily, while for
CPS to have one printed is analogous to "pulling
teeth".
At this point, I
wonder if The Green Sheet just prints articles for companies which
happen to sell Cross Check services or I need to be personal friends
with you (Paul Green) just to have some news printed about our
company. If that's what it takes let me know and maybe I'll sell your
product or you can have a new friend.
The way our
company has been ignored in your publication from a PR point of view,
I'm tempted to pull our advertising budget w/ G.S. of approximately
$25,000/annually, however I really do not want to "cut my nose to
despite my face." At this point, I do not know what to say but it
seems very obvious that PR & news releases get only printed in
The Green Sheet for only certain companies, which doesn't necessarily
have to be a good nationally recognized company like
CPS.
If you can provide
me any insight as to what seems pretty obvious to me, please e-mail
me at or call me. And, if you need another friend please let me know
and we can have our first conversation!
Sincerely,
Larry
Stone
President/CEO
CPS
Larry:
I have never made
any bones about the fact that The Green Sheet is my opinion on the
world that is why it is called The Green Sheet, after all. On another
note, I regularly take shots at advertisers and also regularly say
nice things about both competitors and about the products and
services of companies that have no knowledge of me or The Green
Sheet.
I agree, the
lead-time on stories in The Green Sheet can be very long. I am always
writing and developing Green Sheet's three to four issues out, which,
of course, means two months. We sometimes pull a story at the last
minute to place something that I believe is time critical, or that I
think has a higher level of news worthiness, which is what has
happened to your story. At the moment, your story is scheduled for
the September 7 Green Sheet, which may well mean that your e-mail and
this response may beat it to publication. (That does make an argument
for writing a long letter to the editor.)
I think that Card
Payment Systems has much to boast about and our readers will find the
story interesting even if they already know your company. I think
becoming the 45th largest bankcard acquirer is very dramatic, and
congratulations on your growth.
As to your offer
of friendship, I can use all the friends I can get, as you know first
hand, The Green Sheet does a fine job of creating the
opposite.
Good
Selling!
Paul H.
Green,
Editor-In-Chief
Dear Green
Sheet:
I just wanted to
say thank you for publishing such an informative publication. I have
been receiving your publication for several months and your articles
have steered me in the right direction many times and has assisted me
in avoiding costly mistakes, as well as assisted me in developing new
relationships in the industry. Starting a new company in this
industry has been very frustrating at times yet rewarding as well.
Once again thanks for an outstanding publication.
Ira
Rubin
UPC
FLORIDA
Ira:
I could not be
happier that you are finding the publications we produce of value to
you and your business. Thank you for taking the time to let me know
how you feel.
Best of continued
luck and Good Selling!SM
Good
Selling!
Paul H.
Green,
Editor-In-Chief
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