Paul:
The insight, objectivity, and honesty of your publication continue to impress me. Thank you for the continued help in sorting out this maze in the financial industry.
Lester H. Keepper
LHK Quality Associates LTD.
Lester:
Wow! I'm not sure what you just read, but I am very happy that you shared your thoughts. Thanks!
Good Selling!
Paul H. Green,
Editor-In-Chief
To the editor:
In latest edition of The Green Sheet, in the letters to the editor, you refer to our company as a great processor for Internet businesses. Thank you for the passing of our name, however our name is E-Commerce Exchange, not E-Commerce Solutions.
Thanks for your correction of this matter.
Sincerely,
Darrin Ginsberg,
CEO
E-Commerce Exchange
Darrin:
I am very sorry for the mistake.
Paul
Dear Paul:
My company, Card Payment Systems (CPS), has been a long-standing advertiser in The Green Sheet. I had asked a question of one of your associates, Alex Horvath, on how CPS can have a small PR piece published in The Green Sheet publication. It was over four (4) months ago that we submitted an article to The Green Sheet talking about my company's well controlled dramatic [growth] in a 2 1/2 year time span to become the 45th-largest merchant acquirer in the country with close to 20,000 merchants, $1.5 billion in bankcard processing, and becoming one of the largest EBT providers in the U.S.
I have been looking for our press release "every issue" for over 4 months and it never shows up. Our contact at The Green Sheet has been telling us that it should be in a couple of weeks, but it is up to the editor Paul Green as to when it would appear. It seems that other merchant processing companies and many of which "do not have good reputations" in the marketplace have articles printed pretty readily, while for CPS to have one printed is analogous to "pulling teeth".
At this point, I wonder if The Green Sheet just prints articles for companies which happen to sell Cross Check services or I need to be personal friends with you (Paul Green) just to have some news printed about our company. If that's what it takes let me know and maybe I'll sell your product or you can have a new friend.
The way our company has been ignored in your publication from a PR point of view, I'm tempted to pull our advertising budget w/ G.S. of approximately $25,000/annually, however I really do not want to "cut my nose to despite my face." At this point, I do not know what to say but it seems very obvious that PR & news releases get only printed in The Green Sheet for only certain companies, which doesn't necessarily have to be a good nationally recognized company like CPS.
If you can provide me any insight as to what seems pretty obvious to me, please e-mail me at or call me. And, if you need another friend please let me know and we can have our first conversation!
Sincerely,
Larry Stone
President/CEO
CPS
Larry:
I have never made any bones about the fact that The Green Sheet is my opinion on the world that is why it is called The Green Sheet, after all. On another note, I regularly take shots at advertisers and also regularly say nice things about both competitors and about the products and services of companies that have no knowledge of me or The Green Sheet.
I agree, the lead-time on stories in The Green Sheet can be very long. I am always writing and developing Green Sheet's three to four issues out, which, of course, means two months. We sometimes pull a story at the last minute to place something that I believe is time critical, or that I think has a higher level of news worthiness, which is what has happened to your story. At the moment, your story is scheduled for the September 7 Green Sheet, which may well mean that your e-mail and this response may beat it to publication. (That does make an argument for writing a long letter to the editor.)
I think that Card Payment Systems has much to boast about and our readers will find the story interesting even if they already know your company. I think becoming the 45th largest bankcard acquirer is very dramatic, and congratulations on your growth.
As to your offer of friendship, I can use all the friends I can get, as you know first hand, The Green Sheet does a fine job of creating the opposite.
Good Selling!
Paul H. Green,
Editor-In-Chief
Dear Green Sheet:
I just wanted to say thank you for publishing such an informative publication. I have been receiving your publication for several months and your articles have steered me in the right direction many times and has assisted me in avoiding costly mistakes, as well as assisted me in developing new relationships in the industry. Starting a new company in this industry has been very frustrating at times yet rewarding as well. Once again thanks for an outstanding publication.
Ira Rubin
UPC FLORIDA
Ira:
I could not be happier that you are finding the publications we produce of value to you and your business. Thank you for taking the time to let me know how you feel.
Best of continued luck and Good Selling!SM
Good Selling!
Paul H. Green,
Editor-In-Chief
