Users of the CyberCash's "InstaBuy" service are now able to shop at more major online merchants using InstaBuy's automatic form filling feature. According to CyberCash, the additional feature will now make it even easier for InstaBuy consumers to enjoy the convenience of one-click shopping at merchant sites across the Internet.
"The new capability is designed to serve as a bridge between today's world, in which consumers have to navigate a bewildering variety of checkout processes, and a future world in which their shopping experience will be largely the same across the Internet," said Jim Condon, president and chief operating officer at CyberCash. "In this future world, merchants will integrate their sites with applications like CyberCash's ëAgile Wallet' platform in order to take advantage of value-added services that will improve profitability. In the meantime, with the form wizard function of the Agile Wallet, consumers will enjoy the convenience of simplified purchasing at most major Internet merchants."
According to Condon, the value-added services CyberCash plans to include in future releases of its wallet include integration with incentive and reward programs, fraud control, order tracking, currency conversion, and others. Merchants who integrate the Agile Wallet platform into their sites will reap the benefits of these high-value added offerings.
"The form wizard capability makes the Agile Wallet even more attractive to financial institutions that wish to offer their customers a branded utility to make Internet shopping easier," said Nancy Goldberg, executive vice president at CyberCash.
CyberCash also announced its full support of the "Electronic Commerce Modeling Language," an industry model for the way merchants set up their payment and shipping pages. See a future issue for more information about ECML.
"A widely adopted format for the payment process will make things easier for everyone," said Denis Yaro, executive vice president, CyberCash. "We see no losers. We enthusiastically support the creation of a standard, and we will incorporate it into our form wizard as soon as it begins to be adopted by merchants, which we hope will be in time for the holiday shopping season."
