As I noted in the May 1999 GSQ, POS Equipment Sales the Income that Drives the Industry, ISOs are facing more and more competition every day in the sale of POS equipment. If it isn't a concern to you that Wal-Mart and Price/Costco are in the terminal business, or that terminals are being sold to merchants daily through the eBay auction, then skip this story.
AT&T is running full-page ads for bankcard sales and equipment. (Thanks Bill Sturn, American Merchant Resources for the heads-up.) The ad, which notes that the deal is between Rand and AT&T, says, "Now as an AT&T customer, you can process credit cards affordably with Rand Bankcard Services. Rand lowers the cost for processing by grouping businesses together to get wholesale rates. For you, that adds up to big savings. Plus you'll pay NO enrollment fees and NO annual fees, and get cheaper rates every time you process a sale. Rand even gives you the equipment you need at reduced rates, with a risk-free guarantee."
If this is going to have an impact on merchants that you are calling on, perhaps you should get the inside scoop yourself. Assuming you do want to know more about the program, the contact information is (888) 626-0661 and mention AT&T extras. Knowledge is power.
