AOL and First
USA
America Online,
Inc., and First USA have united for a five-year agreement, the
Internet's largest advertising and marketing partnership
ever.
Under the terms of
the agreement, First USA becomes the exclusive marketer of credit
card products and services on AOL, CompuServe, AOL.COM, and AOL
Instant Messenger in the United States and Canada. The agreement is
anticipated to generate up to $500 million. First USA will also
receive an extensive variety of advertising and promotions across the
AOL family of brands.
So, we know that
AOL benefits monetarily and First USA benefits from exposure,
advertising, etc. What do consumers get? If consumers sign up for an
AOL co-branded credit card, they will receive:
- No annual
fee
- 3.9%
introductory interest rate, 9.99% fixed APR
- Option of
applying for co-branded First USA products and services
online
- Instant online
application and instant credit and approval notification for those
who qualify
- Opportunity to
earn AOL co-branded card reward points
- Immediate
option to transfer balances online from another credit card with
no balance transfer fees
- Online
customer service including the ability to view previous bills
online, print account summaries, view charges, and receive balance
updates
- 24 hour online
statement access and online bill payment option
- E-mail
customer service as well as 24/7 telephone support
- An online
shopping guarantee against unauthorized charges
Looks like a
win-win-win situation.
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