Do you usually purchase your groceries at the same store? Why do you continually choose to shop at that particular store? Is it because the location is convenient, the parking is accessible, or the checkout lines aren't quite as long as some other stores? The point is this: Almost all grocery stores carry the same items, the difference isn't in the items you buy, but in the store where you buy them.
The same applies to many POS services or pieces of equipment. Yes, there are some that provide services or features that others don't but, all in all, they are relatively similar. The difference is you, the sales professional. You may be the only person that this prospect ever meets from your company or from the companies that you represent. You are the unique reason they should choose to give you a sale.
You're skill, your cooperation, and your caring are what make your company's product stand head and shoulders above the rest. And, as an added bonus, consumers will pay more for better service.
