Size
Counts
If knowledge is
power, then the more targeted information we are able to bring you,
the better. To this end, we are growing yet again.
Since 1983 our
mission has been to provide sales-building support for the
Independent Sales Professionals selling in The Financial Services
Industry. We began as a mimeographed sales information sheet and have
become, we believe, The Financial Services Industry Source for
Motivation, Inspiration, and Actionable Advice.
Through the years,
our sales readership has grown from less than 100 subscribers to more
than 5,500. During this time we have been asked, begged, and hounded
by numerous organizations for a copy, use, or rental of our ISO/ISA
database. On April 7, 1997 the first issue to include paid
advertising was published. After becoming an independent publishing
company, The Green Sheet, Inc., found a vehicle that allowed us to
continue to provide our newsletter to the struggling sales
professional at little costóvendor advertising. The companies
clamoring for access to The Green Sheet, Inc., database now have a
vehicle for reaching, Green Sheet readers. This revenue has enabled
us to provide you with more news and opportunities.
Along the way, The
Green Sheet advertising sold out and gave birth to a rare animal
(virtually unheard of in the publishing world): the "ad reservation
waiting list." We quickly grew to our 20-page format while
maintaining a 50/50 ad/editorial ratio. Several banks, equipment
vendors, leasing companies, and large ISOs grumbled as the waiting
list grew to more than 30 companies and a one-year waiting
period.
We "ran the
numbers" and took the plunge. The Green Sheet, your number one source
for ISO information, has become a bi-weekly magazine. This issue
debuts our 28-page format (the 4-page increment is the standard
publishing paradigm). We have maintained our commitment to the 50/50
ratio, enabled more vendors to reach the ISO marketplace, and will
continue to provide The Green Sheet at little cost to our primary
reader.
This growth brings
our writing commitment to you to nearly 225,000 words per year,
directed at motivation, inspiration, and "actionable" advice. If you
are a new reader or one who has been with us for years, we wish for
you to know that our aim continues to be to answer the questions you
ask, address the needs you bring to our attention, and support the
Independent Sales Professional. As we approach the 21st century, we
trust that our aim is on target.
Good
Selling!
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