The House of Representatives recently issued grades (A through F) to government agencies. The marks are to access how well each has resolved Y2K problems. Can you guess how each department fared?
1. Transportation Department
2. Treasury Department
3. Environmental Protection Agency
4 Social Security Administration
5. Department of Energy
6. Department of Health and
Human Services
Answers on page 18.
First USA Believes!
Hereís a question for anyone who doesnít believe in Web advertising: If itís such a losing venture, why did First USA just pay Microsoft $90 million for the exclusive rights to advertise on the Microsoft Network?
As you know from the November 1998 issue of GSQ, First USA Inc., is owned by Bank One Corporation and is the nationís largest Visa/MasterCard lender. One might think that a company with more than 60 million cardholders doesnít need to choose such an unproven territory to solicit customers, right? Wrong! First USA realizes the power of the Internet and they are willing to pay $90 million for the exclusive rights to advertise their cards on the MSN Network (which includes MSNBC and MSN hotmail) for five years.
Still not sure of the value of Internet advertising?
