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A Thing Surf's Up
Surf's Up!


A recent report by market research firm Odyssey, states that seven million homes (30 percent of homes "surfin' the net") have purchased something on line in the last six months. That's about twice as much as 1996.

Fifty-five percent of those surveyed accessed the Net for research before making the traditional purchase. Also, 41 percent of respondents reported that their decision was directly affected by something they learned on-line.

"It's clear that 1997 was the year that millions of Americans tried buying something on the Internet and most realized that nothing bad happened; their credit card wasn't stolen, their merchandise showed up, and it was pretty easy, so they went back for more," said Nick Donatiello, President of Odyssey.

So, consumers are using the Web and the numbers prove it. Will you be one to get caught up in the profit?