On-line
Business
A study commissioned by the
American Institute of CPAs and performed by Yankelovich Partners
found that while consumers are hesitant about providing personal
information on the Web, they are still purchasing on the
Web.
According to the study, 81%
of surfers will not provide credit card numbers but 25% of people
on-line do purchase products on the net. So, as an ISO, you can use
this information when refining your business strategy. First, you may
want to target computer hardware, computer software, travel services,
and books, as those are the highest selling on line products. Second,
you may want to offer ChecksByNet, since consumers are wary to offer
their credit card information. So get to it! The average value of an
online transaction is $212; part of that could be
yours!
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