Dear Paul,
I have enjoyed reading your Green Sheets for a long time, however I am confused as to why you think the BSA is such a plus to any small to medium ISO. I am a "small guy" as you stated in your letter and in my opinion the BSA is and always has been for the "big guy" (I was a member years ago). A group that is supposed to add standards to our industry, after talking to them, I would check my wallet and make sure I still had my watch!
To me this is the best industry in the world to be in; but far too many people are in for a quick buck. We see it all the time. I wish I had an answer on how to add credibility to ISOs...some things you just can't teach
Bobby Morris
BMA, Inc.
To: Greensht
OUTSTANDING PERIODICAL. JUST RECEIVED MY COPY OF YOUR NEW GSQ. I've been in the check guarantee and credit card processing sales business for some 15 years. Have been getting your Green Sheet for two years now. Unequivocally the premier publication regarding these two areas of sales available. It might be the only one, periodical, or newsletter about this area, but it and you shoot straight. I mean I know you, Paul Green, might be accused of being slanted in your reporting, due to your association with CrossCheck, but you've never said you didn't have an axe to grind. I like your check guarantee service so much, I sell it, and your newsletter is looked forward to each month. Frankly, I'd like to see you compare some of these check guarantee services and credit card processing sales organizations the same way you compared the terminals in the first issue of GSQ. I've wanted to do this for two years. I think I will continue to drop some comments off in the future.
Dear Mr. Green,
In the January 12, 1998 issue of The Green Sheet, you identified Horizon and TASQ as sources of remanufactured VeriFone equipment.
It is true that these companies provide refurbished VeriFone equipment. But you may not have been aware that VeriFone Finance is also a provider of quality refurbished/remanufactured VeriFone equipment.
Our name may be misleading. Many people associate the VeriFone name with NEW equipment only. But, in addition to providing financing options for qualified VeriFone customers, we also sell refurbished equipment.
We, too, advertise in the "paper version" of The Green Sheetóthough not as conspicuously as the companies you mentioned. We do not have a full page ad, but are listed in your Resource Guide.
And, while I am at it, what are the rates for a quarter, half, and full-page ad in your publication? Is there any space available?
Kary J. Worthington
Operations Manger
VeriFone Finance, Inc.
Dear Kary,
I will have Suzanne contact you with rate information. It can also be found in the media kit on The Green Sheet Web site at http://the.greensheet.com. We are sold out of ad space in The Green Sheet until March of 1999 but we do have some space left in the May issue of GSQ, our color, quarterly magazine. This publication reaches the same targeted readership- you may want to check that out.
Good Selling!
Paul H. Green
Editor-in- Chief
To: greensheet@greensheet.com
I read with interest your first issue of GSQ and will be putting the information therein to good use. I do have one question, though, one of omission.
Occasionally in the field I run across terminals by Direct Data and Omron. There was no mention of these in any of the articles. Are these companies no longer in business or did you just skip them for some reason?
Bruce McCallum
conSOLIDated Business Security
Bruce:
These companies are no longer building new equipment in the category reviewed. I am happy that the information is useful to you.
Good Selling
Paul H. Green
Editor-In-Chief
Dear Green Sheet,
The Green Sheet is a wonderful way to stay abreast of what's going on. You read it like a newspaper. You go through it and read what interests you. There is always something there to help you.
I think those of us who have considerable experience in management and sales training should contribute with useful information to help our industry in "Letters to the Editor" or "Tales of Sales Experience" which pays $100 to offset your cost to create articles.
When you help your industry, everybody benefits. In addition, I never saw any industry with such rapid change. It is important, even if you are not learning, to stay informed of the changes, present and future.
In this life, it is important that we give as well as receive. If you like to write, send something you feel can help people trying to learn and stay on top of the latest developments.
Good Luck!
Matt Jordan
President
Affordable Merchant Services
Dear Green Sheet,
How long does negative information stay in a check reporting agency's file?
Larry
Larry:
The general rue is 6 years, nine months. (Legally 7 years.)
Good Selling
Paul H. Green
Editor-In-Chief
To: Greensht
As a small ISO, I'm very concerned about the equity of my portfolio. In fact I'm not sure whether I have any equity at all at this point. I would like to know how can I ensure that I will build equity on my accounts. Will registering with Visa and MasterCard make this possible? What are the benefits of being registered?
As always your work is greatly appreciated.
Golden
Dear Golden,
Thank you for your recent e-mail. Your questions will be best answered by reading the columns of our guest writer, Bob Carr. The column is titled, "Knowledge is Power," and he has installments in the 97:12:03, 98:01:01, and 98:01:02 issues. If you do not have back issues, you can access these issues on the web at http:/the.greensheet.com.
Good Selling!
Paul H. Green
Hi Paul,
I just wanted to make a comment about the services that you provide. I just got my copy of GSQ and it is very impressive. I have enjoyed and learned greatly from The Green Sheet. I find The Green Sheet to be very informative and helpful for me business wise. I just wanted to send you a note to lift you up in you efforts and say, "THANK YOU VERY MUCH!"
Edward J. Damian
Kingdom Marketing, Inc.
Thanks Edward. You did indeed lift my spirits.
Good Selling
Paul H. Green
Editor-Chief
