Since the idea of Web site sales will be new to some of you, we are including some basic concepts and ideas we believe you should be aware of so you can discuss them with prospective customers. You should always keep in mind that anything is possible for the right amount of money, but the commerceWAVE package is designed for the masses, and you should try to sell what you have.
What are some of the retailer's considerations for their Web page? What advice should you give?
A merchant's home page should have the name of their company, a mission statement explaining what the business does, and headlines with links to detailed descriptions of products. Images of products are nice, but not essential for all products. The site should have an e-mail response form as well as a physical address and phone number. Naturally, MerchantWAVE guides all of these events. This product can also give the date of the last update and promote special events to entice people to visit, as well as highlight the hot buys this week.
A message from the president can show the personality of the company. Press releases give people greater understanding of products. Sales materials, catalogs, and testimonials from satisfied customers are also good to include.
The home page is an extension of your merchant's company and should therefore incorporate the same colors, themes, and messages found in their real-world marketing materials. You must balance the importance of art and images versus people's patience. If the image file is less than 10K, it will load quickly. Smaller pictures and fewer colors can reduce file size.
