Coming Soon
to an ATM Near You!
Next time you go to the ATM to get some
cash, you may leave with the urge to take in a movie.
ATMs are currently being tested to run video
advertisements. The first ads are playing on ATMs at 7-11 and promote
movies. In January, you may want to drive off in a Sentra, as Nissan
will run ads then. Alcoholic beverage companies may be able to get
into the video arena as well, but only at night.
Electronic Data Systems Corp. has introduced
the technology and is teaming with Cashpoint ATM Advertising and Rio
Network, of Seattle and Raleigh, respectively. The ads play when the
machine is processing the transaction and add no extra time to the
customer's wait.
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