The Time Before Time
What's the timeline of your sales presentations? Do you go to a
prospect, present your service, get the sale (or not), and then move
on to the next conquest? Remember, the time after an appointment is
just as important as the time before. And, if you didn't get the
sale, the time after is even more important.
Regardless of the outcome of the meeting, always take time to
review what happened. As difficult as it may be to re-live the
trauma, you can use all your experiences, even the negative ones, to
push you toward more sales. If you didn't get the sale, don't get
discouraged. Remember, for every "No," you're a bit closer to a
"Yes!" Think about it-if it takes 20 prospects to get one sale, every
prospect who says "No" is nudging you closer to that one who will say
"Yes!" Analyze what transpired and try to define the moment when the
rejection solidified in your prospect's mind.
Most importantly, try to learn something new every day: at the end
of each day, take the time to replay your day and find at least one
thing you've learned that will make your selling efforts even better
tomorrow.
Good Selling!SM
Paul H. Green
Editor-in-Chief
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