VeriFone Goes Platinum
VeriFone has initiated it's new channel distribution program, the Platinum Channel Program. The program is geared toward VeriFone's domestic distributors and will provide enhanced product training, marketing support materials, technical support services, and public relations support. Distributors participating in the Platinum Program will also have faster access to new merchant hardware.
According to the company, Platinum Program participants will sell VeriFone products to financial institutions and other resellers who will then sell the products to specialty retailers, restaurants, and other merchants. The program's goal is to enable distributors to ship and deliver VeriFone products faster and more efficiently.
Tom Alich, manager of Channel Sales for VeriFone said, "The adoption of a multi-tiered distribution system is a natural evolution in the marketplace and enables VeriFone and its distributors to further strengthen their long standing leadership positions."
VeriFone has already established Platinum Channel Program relationships with AMS, The Horizon Group, National Bankcard Association, Novatek Corporation, Supply Xpress, and TASQ Technology.
For more information on this program contact Tom Alich at (714) 434-2177.
