Letters To The Prospect
Your prospects are flooded with sales letters daily. How do you make yours stand-out in the crowd? Here are a few tips for improving the odds of having your letters read instead of round-filed.
Grab 'em! Get your prospect's attention with a great opening line. Open with a stand-alone one-liner or short paragraph, perhaps a question or intriguing fact. Make your letter stand out! "While only 50% of the population has a credit card, 74% of American households have a checking account! Do you accept Checks?"
Get to the point! Now that you've got their attention, move your Prospects' attention to the close. Keep your letters short and pithy. Your letter will flow from point to point if you inject your personality into your writing. Write what you talk, don't let your correspondence sound like a text-book sample.
Create a need! Show the benefits of your product(s). Tell your prospects how many more sales they will make and profits they will realize with your help. Build an emotional response to your offer by appealing to your prospect's sense of fear or love.
Be impressive! Use high quality letterhead and envelopes. Choose fonts and layout that are eye-catching and pleasing. Proof-read and check for spelling and grammatical efforts. Zero-defects is the only acceptable standard for prospecting correspondence.
Close with Action! You've gotten their attention and established a need, now go for the gold-Action! Enclose a postage-paid reply card as your best bet. List your 800# and the best time to call, or name the date you will follow-up with a telephone call.
Good Selling!SM
Paul H. Green
