Readership Survey Results
The Green Sheet received an astronomical 13% response to the Annual Readership Survey. The overwhelmingly positive response showed us who our readers are, what they do, and what the want fromThe Green Sheet in the future.
Who ReadsThe Green Sheet?
ISOs make up 58% of our readership and POS equipment vendors make up 21%. Seventy percent (70%) of you sell Check Guarantee, while 55% sell bankcard services. The Green Sheet is now mailed to 3,000 people bi-weekly and another 5,000 readers visit our Web site weekly and spend an average of 45 minutes perusing the data.
Sixty-seven percent (67%) of our readers read every issue and 54% find the information very useful. Sixty-two percent (62%) of our readers generally agree with the Editorial Views expressed herein and 51% of our readership find the Editorial Comments most useful.
The Score Card
Eighty-three percent (83%) of respondents rated the writing as "Very Good" or better, and 75% gave the layout an equivalent rating. The vast majority of our readership find the charts and graphs presented in The Green Sheet understandable.
Seventy-four percent (74%) of respondents incorporate information from The Green Sheet into their sales presentations and reports.
Over 95% of respondents would recommend he Green Sheet to their business associates.
The Resource Guide
Sixty-seven percent (67%) of our readers have contacted at least one of the companies listed in the Resource Guide. This information service provided by *The Green Sheet has become one of the most talked about resources in our industry. This listing continues to grow exponentially, and those companies with e-mail addresses are linked to our Web site. On-line readers can contact these companies directly and easily by "clicking" on their e-mail or Web site address.
Over 60 respondents requested information on being listed in the Resource Guide, so watch for even more growth in the months to come.
Would you join or support an association designed exclusively for ISOs SELLING in the Financial Service marketplace?
This question was by-far the most provocative question in our survey. We were surprised with the overwhelmingly positive response. Look for more developments in the months to come.
Motivation
Tom Hopkins and Zig Ziglar were the most often named motivational resources.
Most respondents also read other Financial Services Industry publications. However, a great many respondents requested information on contacting the publications we listed. We have listed these publications with contact information on page 5 of this issue.
The Future
An overwhelming majority of you expressed that you wish to see the content ofThe Green Sheet remain the same. Sixty percent (60%) want to see information on POS equipment, and dates and information on upcoming shows and conventions in the Financial Services Industry.
The Green Sheet recently added Tom Hopkins as a regular contributor, look for his sales training articles in the future. As we continue to improve, look for more and better information, thought provoking Editorials, sales training articles, and business opportunities.
Thank you for your overwhelming response. The Green Sheet has become a major force in our industry by providing you with the information you need to succeed. As always, your comments are greatly appreciated.
