Oh, What a Tangled Web We Weave
Oh, What a Tangled Web We Weave
The rush to establish a home page on the World Wide Web is on, and based on the success of the first 4 days, 225 readers of The Green Sheet found the
ISOs can Become ISPs article (Issue 95:09:02) compelling enough to at least call
Multiplex Media Corporation.
Many of your fellow ISO's, do indeed want to be an Internet Services Provider (ISP.) Many readers of The Green Sheet who are service providers to the ISO industry want Web pages of their own.
Before we all rush out to learn HTML, the standard Web language, we must consider what value we provide to consumers and how transactions generated by the Web sites we build, will be processed.
To be sure, there are and will be exciting examples of retailers establishing a beachhead on the Internet. Few retailers, however, are equipped to fulfill demand generated through interactive marketing initiatives.
(This is again something that you should be able to help with, through card acceptance, and add on service, such as the order entry capabilities of Multiplex Media Corporation.)
The lure of the Internet is compelling indeed. While once the private world of researchers, Hackers, and the UNIX-literate, the multimedia attraction of the World Wide Web has extended the Internet audience to millions of end users.
The Web, as an inexpensive mode of marketing to this vast and growing consumer group, has now created a fear of being left behind in the marketplace.
Yet, retailers must realize that they are only at the beginning of what will be a long journey. They must carefully examine how operation on the Internet will impact business, while considering the costs and implications of marketing on the Web. The journey will undoubtedly be exciting. However it will not be simple.
See The Green Sheet On-line at
http:\\Multiplex.com\GreenSheet
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