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This 'playa' got game

Playa - noun

"The skill of a playa is measured by the extent of his or her 'game.' The more game a playa has, the more respect they command in their community. ... In many ways, playas are trend-setters rather than trend-followers."


Product: POSLynx220 multiport POS IP adapter
Company: Precidia Technologies Inc.

The POSLynx220 commands respect. Announced in mid-2005 by Precidia Technologies, the multiport POS Internet protocol (IP) adapter with the NetVu payment router has since been given the certification green light by several payment processors.

The product is a one-box solution connecting serial and dial-based equipment - such as PCs, electronic cash registers (ECRs) and ATMs - to DSL, cable or wireless IP networks.

In late August, solutions provider Merchant Link approved the product for hospitality management systems after verifying it transmits transactions at high speeds via the Merchant Link siteNet M2 Internet gateway to the processing host.

The equipment is also certified by Chase Paymentech, TSYS Acquiring Solutions, RBS Lynk, Nationwide Payment Solutions and Merchant Warehouse, according to Precidia.

Hospitality systems are widely used for electronic payments in the restaurant industry. For example, Delaware North Companies uses the POSLynx220 to speed transactions in its airport convenience stores.

The company reported it has reduced authorization time at these locations to less than five seconds per transaction.

Precidia designed its product for the restaurant and convenience store/petroleum markets. It provides two dial and two serial interfaces that can connect various devices to IP networks using Secure Sockets Layer encryption.

Those devices include dial terminals and ATMs of any make, as well as serial equipment including VeriFone Ruby and check readers.

POSLynx220 also connects peripherals, such as printers, barcode scanners, contactless smart cards and biometric equipment, to the network.

The POSLynx220 enables simultaneous and faster transactions, particularly at peak times; connects local area networks to the Internet for other applications; provides dial backup; features two-level password protection for configuration and transaction logs; and enables remote configuration and software downloads through a secure, firewalled Web interface.

The product routes to multiple hosts based on card type, via Ethernet or dial. This allows for greater competition among processors and better pricing for merchants, according to Precidia.

Moreover, resellers manage and configure the units, freeing merchants from high maintenance costs, facilitating fast upgrades and giving resellers tools to support merchants.

The POSLynx220 may not shoot hoops, but it's a trend-setter.

Precidia Technologies Inc.

Article published in issue number 060901

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