Product: LAVA PayLink IP
Company: LAVA Computer MFG Inc.

Because of advancements in technology, merchants can now make electronic payment transactions at the POS faster, safer and less expensively. Companies like LAVA Computer MFG Inc. help retail businesses reduce the cost of updating to new, more secure transaction processing equipment.

And in order to stay ahead of growing security concerns, LAVA recently announced the latest addition to its line of POS Ether-Serial Links. The LAVA PayLink IP provides a Secure Sockets Layer (SSL) Ethernet connection.

It serves as a great alternative to expensive, leased line (telco) credit/debit transactions.

PayLink IP allows merchants to use their existing credit/debit payment terminals without having to invest in new Ethernet-enabled POS equipment.

LAVA's "black box" solution serves as a low-cost way to get longer life from older equipment. It eliminates dedicated modem phone lines and speeds up transaction times, reducing them from 30 - 40 seconds to less than 10 seconds.

ISOs/MLSs can sell the concept of data security to merchants already in their portfolio, or bundle the technology into a package for new customers.

Processing all business transactions over a secure Internet protocol (IP)-based connection will increase the profitability of merchants and ISOs/MLSs.

Using Triple DES security algorithms, PayLink IP encrypts data while transmitting TCP/IP packets of information in an SSL connection across any network at speeds up to 115.2 Kbps.

The product also has an RS-232 serial port to add networking functionality to any payment terminal with a serial interface.

The simple Web-browser configuration process allows telephone numbers to be paired with IP addresses and vice versa.

This new technology permits automation of any application requiring safe transfers of private information over Ethernet connections with Web-based management capability. This includes retail/POS and kiosk/ATM systems.

LAVA Computer MFG Inc.
2 Vulcan St.
Toronto, ON M9W 1L2
800-241-LAVA
www.lavalink.com