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Verified by Visa: A Solution for All?

Editor's note: The following letter is in response to the article "3-D Secure Payer Authentication: A Solution for E-Commerce Merchants," by Rick Lynch (The Green Sheet, Feb. 14, 2005, issue 05:02:01).

I agree there are some huge advantages for acquirers and issuers with [the] Verified by Visa product, but as other card offerings over the years go, the merchant side and the cardholders need to be sold equally in the initial introduction, and the merchant side has been slow to react.

This probably brings to bear another reason Visa is dropping five basis points on the interchange. It's another new Visa product that could not sell on its own merit to all parties, so they simply adjust interchange.

Thanks for the great article, but Visa needs to "simplify interchange," rather than continue to complicate it for our processors and our pricing models.

- Bill Shaw
First Citizens Bank

Credit Card Company Looking for New Interchange Rates

Where can I find the new interchange rates that will be posted in April 2005?

- Thomas Reilly


We published Visa U.S.A.'s new interchange rate schedule, "Visa 2005 Interchange Fees," in the Dec. 27, 2004 issue (04:12:02) of The Green Sheet. We published MasterCard's new interchange rates, "MasterCard U.S. Region 2005 - 2006 Interchange Programs and Rates," in the Feb. 28, 2004 issue (05:02:02).


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