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Lightening Up Wallets and Increasing Sales

Product: ViVOplatform
Company: ViVOtech Inc.

Look in your wallet. How many loyalty and rewards cards do you have? How many prepaid or gift cards do you have? Now check your key ring. How many fobs are attached? Too many?

ViVOtech, a payment solutions provider, wants to help limit the amount of payment products, whether they are cards or devices, that consumers carry. The company's new software platform uses radio frequency identification (RFID) technology to integrate loyalty programs with prepaid/gift card transactions.

ViVOtech's ViVOplatform will enable consumers to use only one card or fob to pay for the transaction but still benefit from merchants' rewards programs.

Not only can merchants speed up transactions at the checkout using contactless technology, but they will have a more efficient loyalty program.

Contactless transactions are usually 20% more in dollar value than cash transactions, ViVOtech estimates. The company also estimates that its technology will enable merchants to replace 23% of their cash transactions with contactless payments.

The result is an increase in sales for the merchant ... and revenue for the ISO and merchant level salesperson.

Consumers' increased use of loyalty and prepaid programs means that merchants can collect certain marketing data to personalize their rewards programs and promotions for better targeting their customers.

ViVOplatform also serves as a transaction management system that enables merchants to reward customers based on their buying habits.

The system is flexible so merchants' customers can use a contactless card or key fob, combining both prepaid and loyalty programs. ViVOtech designed the system to handle multiple databases and/or operating systems including Windows, Linux, Unix and Solaris.

The system also uses ISO 8583 messages and Internet protocol connectivity to interface with legacy systems and financial networks.

ViVOtech Inc.
451 El Camino Real, 2nd Floor
Santa Clara, CA 95050
408-248 7001

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