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Issue 04:10:02
News

Industry Update

Fed Seeks to Extend Consumer EFT Rules to Merchants

ROI Corp. to Sell GO Software

Supreme Court Decides Against Visa, MasterCard in Six-year Antitrust Suit

Features

Cash Handling Changes on the Way

by Ann All, Senior Editor, ATMMarketplace.com

Trade Association News:
SLNF is pronounced "Slin-iff"

Industry Leader:
Doug McNary

Seeing the Big Picture

GS Advisory Board:
GS Advisory Board Speaks Out on ETA's Direction

Book Review:
"What Every Business Should Know About Accepting Credit Cards"
Understanding Merchant Accounts

By Patti Murphy

Views

Get It Down to a Science: How Technology Can Make Your Business More Efficient

By Anthony Alexander

Are You an Entrepreneur?

By Vicki M. Daughdrill

DCC: Is It Foreign to You?

By Michelle Graff

Education

Street SmartsSM:
Ask "Street Smarts"

By Ed Freedman

"Street Smarts" September 2004 Winner Announced

Blacklist Trick or Treat: MATCH List Horror Stories

By Adam Atlas

New Products

New Color of Money Is Safer, Smarter, More Secure

A Little Half-Mil Makes a Huge Difference

ERAS Introduces New PATRIOT Act Compliance Solution

Company Profiles

Addressograph Bartizan LLC

Inspiration

Seven Tips for Sales Success

Departments

Forum

Resource Guide

Datebook

GAOGAB, or Give an Old Guy a Break

The Green Sheet receives hundreds of e-mail messages a week. While we want you to continue writing to us, in any medium that meets your needs, at times it's hard to understand what you mean because of some of the abbreviations you use in your correspondence.

For example, I recently received a message that began, "IIRC The Green Sheet once ..." I later found out that "IIRC" stood for "If I recall correctly."

I also received an e-mail that closed with, "ARBISOIG." I think this meant "A really big ISO in Georgia."

In addition to the fact that we all work in an industry that loves to use acronyms vs. spelling things out, such as "MSP" for merchant services provider, "ISO" for independent sales organization and "MLS" for merchant level salesperson, it seems we're also creating entirely new languages in the process.

While much e-mail is sent to the writers, Webmaster, Editor, and to other members of The Green Sheet staff, my e-mail address, paul@greensheet.com, is also a well-traveled path.

Over the last two years, we've identified two very distinct types of readers. There are those who prefer reading the paper versions of The Green Sheet and GSQ, and those who prefer the electronic versions of these publications, which are available on GS Online (www.greensheet.com).

While no one can actually say how many MSPs, ISOs or MLSs there are in the U.S. and Canadian markets (mostly because they are changing every week), The Green Sheet has determined that about 12,000 of our readers prefer paper to electronic. (They are not readers of both.)

Interestingly, a small percentage of our readers of either type still prefer to send us "old-school" letters via the U.S. Postal Service.

I think that with e-mail now being the dominant form of written communication, we should all take care that the recipients of our messages are able to understand them.

If your goal is to get me to understand your point, question or complaint, then GAOGAB, and spell it out.

Good Selling!SM
Paul H. Green

P.S. Success tip of the month: Earlier to bed, early to rise, work like hell, and advertise.

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.
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