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The Little Terminal That Can

Companies: Givex Corp. and VeriFone, Inc.
Product: All-in-one POS Terminal Device

Handling all the payment methods on the market today, including credit, debit and gift cards, loyalty programs and coupons, is a big job for a POS terminal.

Selecting the right device for the job is essential for a merchant's business: Retailers want to be able to offer their customers as many options as possible, but how many merchants have money or counter space to spare to invest in more than one terminal?

Gift and loyalty card transaction processor Givex Corp. introduced its new VeriFone-enabled "all-in-one" POS terminals capable of taking on numerous payment methods currently on the market. The system works on VeriFone's Omni 3750 and Elite 710 products; powered with Givex processing solutions, it enables merchants to accept credit and debit payments and gives them the opportunity to develop loyalty programs and sell gift cards in one integrated environment.

A key feature for merchants is that this all-in-one solution gives them a single stand-alone product to process all of their card-based programs. Merchants who, in the past, needed a second or even a third terminal to accommodate the various payment methods, can now run all systems through one device. The products have a very small footprint so merchant countertops stay neat and uncluttered. The terminals use thin-client technology to connect to high-speed lines or can use standard phone lines for transaction processing.

The all-in-one terminals are one facet of Givex's turnkey and custom solutions for tracking and managing gift cards, frequent user cards, e-gift certificates and loyalty points programs the company offers across multiple sales channels. Givex introduced the terminal system at the National Restaurant Association's Restaurant Hotel-Motel show in Chicago in May 2004.

Givex Corp.

VeriFone, Inc.
2455 Augustine Dr.
Santa Clara, CA 95054

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