Product: ViVOtechgiftcard

Company: ViVOtech, Inc.

Gift cards are hot, and they're getting hotter. For the 2003 holiday shopping season, the National Retail Federation estimated that consumers spent $17.24 billion on pre-loaded plastic cards, accounting for about 8% of all holiday sales. That's a lot of gift card swiping.

With the increasing popularity of gift cards, consumers' wallets are filling up fast with gift and loyalty card plastic. ViVOtech, Inc. recently introduced the industry's first contactless gift card solution. Instead of adding yet another card in their wallets, consumers can use a keychain device, or "fob," for 'cashing in' their gift credit at the store. And this will give their wrists a rest from all that swiping.

ViVOtech's solution also serves as a way for retailers to differentiate their gift cards from others. The company said with its solution, retailers can better fight (and potentially win) the battle of "wallet share." This solution, called ViVOcard, rolls multiple gift card solutions from multiple participating retail locations into one single card using the company's contactless technology. The ViVOtech devices work seamlessly with a retailer's existing POS system. Customers can load/reload their gift cards/fobs and check their balances online or through cell phones.

Any retailer can brand the system, and the contactless devices can be ordered in unique forms such as a key fob in the shape of a coffee cup for a coffee shop.

ViVOtech Inc.

451 El Camino Real, 2nd Floor

Santa Clara, CA 95050

408-248-7001

www.vivotech.com