Product: J/Secure e-commerce authentication solution

Company: JCB International

Shopping on the Internet has gained favor with consumers because of the added convenience it brings to buying just about anything. It also raises concerns over the safety of giving personal and financial information to faceless e-commerce merchants.

Faceless consumers can also cause problems for merchants who accept credit card payments for online transactions.

Payment providers throughout the market are racing to develop and implement systems to give their customers peace of mind and increase the integrity of their own programs.

International credit card brand JCB is the largest card issuer/acquirer in Japan with a global network that includes nearly 11 million merchants in 189 countries and territories; its almost 50 million card members live in 18 countries and territories. To help bring them all together, JCB has introduced J/Secure, its new Internet authentication program.

J/Secure technology is easy for merchants to implement and is compliant with 3-D Secure protocol. Several vendors are already on board and can provide J/Secure software; JCB said there are other vendors developing J/Secure solutions that it will carefully test and certify in the near future.

To verify the identity of the person entering the card information, J/Secure adds a password identification step to the traditional online shopping process, an important piece missing in other programs. This gives JCB cardholders and merchants a higher level of security.

JCB said J/Secure will build confidence in credit card payments on the Internet-for its cardholders and the market as a whole. Because merchants and acquirers are also at risk where online transactions are concerned (for example due to unauthorized use of cards or third-party fraud) the additional information and level of security provided by J/Secure helps reduce losses.

JCB said it expects to support an increase in the volume of Internet sales and transactions with J/Secure, and it strongly encourages its partners to adopt the program. As part of its international growth strategy, JCB has formed alliances with more than 320 banks and financial institutions around the world to increase its merchant coverage and card member base.

JCB International

USA Headquarters

700 South Flower Street, Suite 1000

Los Angeles, Calif. 90017

213-896-3727

www.jcbinternational.com