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Trade Association News

We are in the thick of the fall trade show schedule, and the GS staff is attending many of these events. We encourage you to attend these events and will include a recap of each show in future issues. For a complete list of meetings and contact information, visit the Green Sheet Online. The "Industry Resources" section includes both the Tradeshow Directory and Trade Association Directory.

Bankcard Association of Southern California

The BASC's End of Summer meeting, focused on gift and loyalty cards, took place August 28, 2003 in Monrovia, Calif. The BASC expanded its format to include tabletop exhibits by the presenters and exhibitors. Attendees were given an opportunity to see samples of gift cards and loyalty cards, ask questions of the providers and get firsthand knowledge of how to start and/or build a successful gift and/or loyalty card program.

Payment-processing options are expanding and revenue spread from the bankcard side is shrinking, making it vital to be able to generate additional revenue through other product lines and "lock in" merchant relationships with add-on products.

Presenters at the BASC meeting included: Le Ann Power, Executive Sales Director, Valutec Card Solutions; Marilyn Kilcrease, President, Creative Card Solutions; and Steve Eazell, Director, National Sales and Marketing, Secure Payment Systems.

Additionally, I presented a sneak preview of the September issue of GSQ, "ATMs Through History."

The next meeting of the BASC is scheduled for November 5-6, 2003. This will be the BASC Annual Vendor Expo, "Sailing the Seven Seas with Card Services." The Vendor Expo will begin on Wednesday, November 5 with a cocktail reception from 5-7 p.m.

For more information or to register for the November event, please contact:

Sherry Friedrichsen
BASC Board Member
760-243-7990
sfriedrichsen@gcfinc.com

Financial Women International

FWI's 81st annual meeting took place September 6-9, 2003 in Honolulu. The meeting, which included attendees from throughout the U.S. and Canada, was a resounding success. The meeting sponsors included American Savings Bank, Bank of Hawaii, People's Bank, San Diego National Bank and The Green Sheet.

The mission of FWI is "to help women in the financial services industry achieve success in their careers." Each of the general and breakout sessions was focused on achieving this mission. Presenters included: Betsy Duke, Vice Chairman, American Bankers Association; Carol Frohlinger, principal, The Shadow Negotiation, LLC; and Carol Crilly, VP, Human Resources, Citizens Development Co.

The meeting culminated with FWI's annual awards dinner. Extraordinary achievement awards were given to the group and district of the year, Orange County Group (Calif.) and Golden West District (Calif.), respectively.

These awards were based on astounding results in membership recruitment, member accrual, fund-raising and program implementation.

The Graduate School of Banking (GSB) at the University of Wisconsin awarded its annual FWI scholarship. This award covers one-third of the student's tuition for each of the three years of the program.

Additionally, FWI matches the award each year. The 2003 GSB/FWI scholarship winner is Melissa M. Curzon, California Bank & Trust.

The Virginia D.H. Furman Award (named for the first president of FWI) is awarded each year to the member who most exemplifies the goals and mission of FWI. The 2003 award winner is Judy B. Henry of Huntington Beach, Calif.

Henry has been a member of FWI since 1994. Building strong leadership within the Golden West District was one of Judy's major goals in the last year. As local groups struggled with declining recruitment and retention, Judy held personal meetings with group presidents to assist them with these tough issues and support them with ideas.

She conducted a variety of leadership-skills programs; topics covered included meeting skills, strategic planning and team-building.

FWI's third annual "Partner In Success" award was given to The Green Sheet in recognition of our efforts "to support FWI's mission to help women in the financial services industry achieve career success."

Our staff connected with this association in 2002 and immediately focused on the unique benefits afforded to women MLS/ISOs and industry vendors within the FWI organization. We strongly encourage our readers to contact the FWI group in their area.

The FWI recently established an Alternative Member Program (AMP), which incorporates a financial incentive for members to form new groups within the FWI charter.

Women who are successful sales professionals in the payment processing industry are uniquely qualified to further their success through the AMP program. For more information on this program, please contact:

Julie Cripe
juliec@omnibank.com.

For more information on FWI, contact:

Penny Dudley
Executive Director, FWI Foundation,
703-807-2007
pennyfwi@aol.com
www.fwi.org

Western Payments Alliance

Western Payments Alliance's Payments Symposium 2003 is scheduled for September 28-30, 2003 at the Palace Hotel in San Francisco. This year's Symposium, which features nearly three dozen speakers, including keynotes from:
  • Richard Hartnack, Vice Chair, Union Bank of California and Immediate Past Chairman, California Bankers Association, on "Who and What Is Driving Change in the Payments System?"
  • Leonard Heckwolf, Senior Vice President, Bank One and Chairman of NACHA-The Electronic Payments Association, on "The Next Generation of ACH Processing."
  • Paul Vessey, Executive Vice President of Sales and Integrated Solutions, Visa USA, on "Debit Cards vs. Checks: Replacement or Peaceful Coexistence?"
Learn about strategic directions in payments processing, new technologies and solutions, fighting fraud and vulnerability in the payments system, the changing economics of checks, a new pilot project for deposited and returned truncated checks, and payment outsourcing.

The conference also will include an update on Check 21 rules and a live debate on Checks vs. ACH.

The meeting will include exhibits, technologies and solutions from more than two dozen sponsors.

Attendance is limited and delegate slots are filling fast. For more information on the topics, speakers and registration, contact:

Wespay
415-433-1230
www.wespay.org

Southeast Acquirers Association

The Southeast Acquirers Association (SEAA) annual Information and Educational Conference is scheduled for October 9, 2003 at The Rosen Centre Hotel in Orlando, Fla.

After evaluating attendee feedback from last year, the SEAA has expanded the time with the vendors. SEAA will kick things off at 7 p.m. Wednesday, October 8 with a Vendor/Attendee Welcome Reception. Registration begins at 9 a.m. Thursday, October 9, and the exhibit hall will open at 9:30 a.m.

The meeting will start at 10:45 a.m. The continental breakfast, educational seminars, lunch, speech by a nationally renowned motivational speaker, exhibit hall and cocktail reception will be covered by your attendee fee of $75. On Friday, October 10, please join the SEAA for a Wrap-up Breakfast at the hotel.

For additional information and registration, please contact:

Audrey Blackmon
916-563-7845
ablackmon@posportal.com

Margaret Jordan
407-774-6569
margaret@lipmanusa.com

The National Association Of Payment Professionals

The NAOPP kickoff event is scheduled for immediately following the SEAA meeting, from 10 a.m. to 4 p.m. October 10, 2003. This meeting also will be at the Rosen Centre Hotel in Orlando, Fla. (800-800-9840).

The meeting will focus on launching the new association, whose mission was formed under the concept of being the voice of the "Feet on the Street," the Merchant Level Salesperson. Industry leaders will be available in Q & A panel sessions to address questions from the attendees. For more information and registration, please contact:

Steve Norell
steven@usmsllc.com

Keri Golden
golden@pos-usa.com

Electronic Transactions Association

The ETA will conduct its "Introduction to Electronic Processing" educational seminar in conjunction with the SEAA and BASC meetings. In each case, the seminar will be at the same hotel as the regional meeting.
  • SEAA: Wednesday, October 8, 2003 from 8:30 a.m. to 4:30 p.m., immediately before the SEAA meeting.
  • BASC: Wednesday, November 5 from 8:30 a.m. to 4:30 p.m., immediately before the BASC meeting.
"Introduction to Electronic Processing" is the first course of the newly developed ETA University. It provides a broad overview of the acquiring industry and aids in understanding the often complex and intriguing process of electronic payments. Anyone employed in the various facets of the business - from financial institutions, ISOs, processors, hardware manufacturers and software developers to card associations/companies - will benefit from this course.

The class will focus in-depth on a "day in the life" of a transaction. In addition, it will provide an explanation of issuers and acquirers, an overview of the business and the route and steps involved with a transaction, the role of third-party providers, risk and security issues, and a brief overview of changing dynamics within the industry.

Sign up now by contacting:

Linda Hachero
866-ETA-MEET
301-984-9450
www.electran.org

If you would like to have information about your association included in future articles, please e-mail Julie O'Ryan Dempsey at greensheet@greensheet.com

Notice to readers: These are archived articles. Contact names or information may be out of date. We regret any inconvenience.
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