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Cynergy Reps Manage Merchants with Database

VIMAS
Cynergy Data

Merchant acquirer Cynergy Data offers its ISOs and sales reps a way to get even closer to their merchant customers: through a secure database.

Over the last year, Cynergy designed and beta-tested the Virtual Merchant Application System, or VIMAS. Released to its sales offices and reps in October 2002, VIMAS is a fully automated back-office system hosted and maintained entirely by Cynergy. ISOs can access VIMAS online anytime through Cynergy's Web site with a user name and a password that changes every 60 days.

VIMAS stores and tracks everything an ISO would want to know about its new and existing merchant accounts and their transactions and then allows them to run reports from the information. Transaction data, even disputed transactions, can be sorted and viewed by volume, sales rep or merchant.

Cynergy's VIMAS offers both basic and advanced levels of features. The basic level, which is free to Cynergy sales offices, includes basic merchant account and equipment-deployment information as well as access to real-time status reports.

Advanced features are generally available with a subscription fee ranging from $19 to $99, depending on length of subscription. Some advanced features are more robust reporting, such as growth by office and/or sales rep and performance history, and access to detailed merchant account information, including call-log history.

A feature of VIMAS that really stands out is the ability to create and run automated residual reports, calculating revenue, for buy rates and sell rates. Before, this was done manually or using a desktop application such as Microsoft Excel. Now, office managers can create these reports in a matter of seconds.

Cynergy Provides customer service 24 hours a day, seven days a week, and with VIMAS ISOs have access to every department within Cynergy through an Instant Messaging feature.

Cynergy Data

109-15 14th Avenue, Suite 200

College Point, NY 11356

800-933-0064

www.cynergydata.com

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