Yaga Board Adds Marketing Leader
aga, Inc. announced it has appointed Michael A. Beindorff to its Board of Directors. Beindorff has several decades of experience in consumer payments, marketing and e-commerce with lengthy stints promoting some of the most well-known brands in the world - Visa and Coca-Cola.
Beindorff spent five years at Visa, serving as CEO of eVisa, the Internet and e-commerce arm of Visa, and also serving more than four years as Executive Vice President of Marketing and Product Management. He helped lead the development and rollout of the Visa Platinum card, Visa Signature card and the Visa Check card.
Before joining Visa, Beindorff spent 15 years with The Coca-Cola Company, where he held a variety of marketing and management roles, including Vice President, Director of Marketing, Coca-Cola USA, and Vice President of Advertising. While under his direction from a national rollout in 1984 to 1991, Diet Coke was named "Brand of the Decade" for the 1980s by Advertising Age.
Beindorff was named U.S. Advertising Executive of the Year in 1989, and Advertising Age named Beindorff one of the Power 50 Marketers in America every year from 1996-99.
Beindorff is a principal of San Francisco-based GreenTree Marketing Group, a marketing and branding consultancy. Before founding GreenTree, he served three years as President and later CEO and Chairman at PlanetRx.com, formerly an online drugstore.
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