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ETA 2002 Is Right Around the Corner

T here is still time to register for the electronic transactions industry's event of the year, the ETA 2002 Annual Meeting and Exposition, scheduled for April 10-12 at the Marriott World Center in Orlando, Fla.

Soak up some sun poolside or on the golf course and broaden your knowledge of the industry talking with vendors or participating in seminars, workshops, and briefings. ETA 2002 has enough variety in activities and seminars to make it the must-attend industry event. Participants will come away with an expanded understanding of the latest trends, equipment, technology and people involved.

For fun, a golf tournament on Wednesday, April 10 will provide an opportunity to exercise and network. A wrap-up party on Friday evening, April 12 will close the ETA in style.

You'll have plenty of chances to demo equipment and talk with exhibitors over the course of the Annual Meeting. ETA will present its largest trade show ever, covering more than 50,000 square feet of exhibit space with the industry's top companies showcasing state-of-the-art products and services.

An additional Pre-Meeting Executive Briefing on Technology, scheduled for Tuesday, April 9, is sponsored by the ETA Technology Committee and will offer a peek into the crystal ball of emerging technologies and how they affect the entire acquiring industry.

An all-day "Basic Training 101" session on Wednesday, April 10 will offer an overview of the acquiring industry for everyone involved, from ISOs, financial institutions and processors to software and equipment manufacturers and card associations and companies.

Speakers will explain who issuers and acquirers are, steps in transaction processes, risk and security, and the revenue chain.

Educational sessions taking place over two days are designed to broaden knowledge of the business and offer four tracks to attendees. Depending on your areas of interest, choose from:

- Operations and Management (Surcharging vs. Convenience Fees, Capitalization & Financing, Marketing Merchant Business, Back Office). - Sales and Marketing (Focusing in Unfocused Times, Database Marketing in the Internet Age, Creativity and Innovation, Revenue Streams).

- Emerging Markets (Biometrics, Sales in Seconds, International Symposium Report).

- U-Commerce (Payment Service Providers and Aggregators, Smart Cards, Wireless Evolution, Picking the Winners).

Keynote speakers Newt Gingrich and Dr. Kevin Hassett will each share their wealth of knowledge and experience to address today's complicated information age-world of politics, domestic and international economic issues, terrorism and the stock market.

Contact ETA for event information by phone at 800-695-5509 or online at www.electran.org.